Interactive TV for business today has become an easy way to attract and increase customer loyalty, create a cozy atmosphere for visitors and employees, as well as to maximize the satisfaction of guests. It can be used to increase interest in a product/service and increase the number of sales.
In many niches, one of the integral elements of a successful business is the presence of television. After all, it is a basic service for the service sector (cafes, restaurants, hotels, beauty salons and fitness centers) and a great way to brighten the leisure time of employees and office visitors. Thus, TV for business is a tool to create a favorable environment for the improvement and development of both services and product of the company. Its use in various directions gives the following advantages:
- attracting customers, for example, broadcasting a soccer match in a cafe or an exciting movie in a hotel;
- creation of a comfortable and disposing atmosphere (music channels in a bar, sports TV programs in a fitness room, broadcasting a fashion show in a beauty salon);
- repeated attraction of visitors (television for hotels, hostels and recreation centers);
- creation of children’s entertainment zones for customers with children (broadcasting cartoons in family cafes, shopping malls and stores);
- organization of a recreation area for employees, as well as an opportunity to brighten the waiting time for customers.
Moreover, for each of the above segments and beyond, this is an opportunity to increase customer loyalty, company ratings and employee workplace satisfaction.