February 25, 2015
Sony’s ongoing financial woes have been well-documented by this writer over the past few years. Gone are the days when the Tokyo-based electronics giant could invent and own all parts of a media format, like the Walkman and Betacam.
It’s exceedingly difficult to make any money selling hardware to consumers these days, as fellow CE giants Panasonic, Toshiba, and Hitachi have all found out. And one of the biggest loss leaders is the Bravia television business, thanks to cutthroat competition from Samsung and LG, and now Chinese brands like Hisense and TCL.
Sony’s late entry into the LCD television marketplace a little over 10 years ago didn’t help. Back then, the company had OEM deals for LCD and plasma TVs with Pioneer and the aforementioned LG, along with a joint venture with Samsung to manufacture LCD televisions (S-LCD). But even with the Sony brand and decent market share, profits were nowhere to be found.
As losses piled up in the television unit, more red ink star..Read more