Electronic Visualization for the Next Century

Pete-Head-Shot-JULY-2012
  • Has Sony Finally Seen The Light?

    February 25, 2015

    Sony’s ongoing financial woes have been well-documented by this writer over the past few years. Gone are the days when the Tokyo-based electronics giant could invent and own all parts of a media format, like the Walkman and Betacam. It’s exceedingly difficult to make any money selling hardware to consumers these days, as fellow CE giants Panasonic, Toshiba, and Hitachi have all found out. And one of the biggest loss leaders is the Bravia television business, thanks to cutthroat competition from Samsung and LG, and now Chinese brands like Hisense and TCL. Sony’s late entry into the LCD television marketplace a little over 10 years ago didn’t help. Back then, the company had OEM deals for LCD and plasma TVs with Pioneer and the aforementioned LG, along with a joint venture with Samsung to manufacture LCD televisions (S-LCD). But even with the Sony brand and decent market share, profits were nowhere to be found. As losses piled up in the television unit, more red ink star..Read more

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  • EE LLC: A Million PCs and Nobody Knows Its Name

    February 27, 2015

    There is a company you've probably never heard of whose display technology sits inside a million notebook PCs. Entertainment Experience LLC has developed a total color management system whose mathematical and vision models are embedded in multidimensional look-up tables (LUTs). Current customers include Dell and Quanta, the world's largest notebook PC ODM. This week, I spoke separately with CEO John Parkinson and the technology's inventor and developer Jim Sullivan. When the image captured by a typical professional video camera is re-mapped to Rec.709, at least 70% of the color information is thrown away, Sullivan said. One example: grass green and laser green map to the same RGB values. All the energy that goes into maintaining color fidelity is applied only to that reduced gamut and does not address the loss of perceived fidelity that was inflicted early in the process. Part of what EE LLCs software product, eeColor, does is to compensate for that loss in perceived fidelity by ..Read more