Posts Tagged ‘Samsung’
NAB 2016: Thoughts and Afterthoughts
- Published on Tuesday, 26 April 2016 20:06
- Pete Putman
- 0 Comments
I’m back from my 22nd consecutive NAB Show, and it’s always a worthwhile trip. NAB isn’t quite as large or crazy as CES, but it’s still sprawled out enough to require three full days to see everything. (Except that you don’t have to fight the insane crowds that fill the Las Vegas Convention Center in January.)
This year’s theme was “Unleash!” or something like that. I never was completely sure, and it sounded more appropriate for a competition of hunting dogs anyway. But the crowds came anyway (over 100,000 for sure) to see everything from 4K and 8K video to live demonstrations of the new ATSC 3.0 digital broadcasting system, a plethora of small 4K cameras, the accelerating move to IP infrastructures instead of SDI, and video streaming to every conceivable device.
My visit to the show had a threefold purpose. In addition to press coverage and checking out product trends for customers, I also delivered a presentation during the Broadcast Engineering Conference titled “Next Generation Interfaces: Progress, or Babylon?” The subject was a new wave of high-speed interfaces needed to connect 4K, 5K, 6K, and 8K displays (DisplayPort, HDMI 2.0, and superMHL, not to mention Display Stream Compression).
Besides hundreds of exhibits, there are the pavilions. Trade shows LOVE setting up pavilions to showcase a hot technology or trend. Sometimes they’re a bit premature: In 1999, the show featured an enormous “streaming media” area in the central hall of the Las Vegas Convention Center stuffed full of startup companies showing postage-stamp-sized video, streaming over DSL and dial-up connections. All of those companies were gone a year later.
In addition to the Futures Park pavilion – which showcased NHK’s 8K broadcasting efforts and ATSC 3.0, and which was mysteriously stuffed all the way at the back (east) end of the upper south hall, where few people rarely go – there was the Sprockit startup pavilion in the north hall, near the Virtual Reality / Augmented Reality pavilion (more on that in a moment).
There was also a demonstration of ATSC 3.0 in the home, located at the upper entrance (west end) of the south hall. Outside, Nokia set up a concert stage and had entertainment each day, all day long, streaming the performances into the VR/AR booth for viewing and listening on appropriate headgear.
To set the table and see just how much the industry has changed in a little over 20 years, the “hot” broadcasting formats in 1995 were Digital Betacam (two years old), DVCPRO, and a new HD format called D5. Non-linear editing was just getting off the ground from the likes of Avid, Media 100, and Boxx Technologies. A decent SD camera for studio and field production cost about $20,000, and HD was still very much in the experimental stage – the new Grand Alliance HD format was heavily promoting the format, model station WHD in Washington was conducting trial broadcasts, and there was no such thing as 720p/60/59.94 just yet.
The standard connectors for video? BNC and RCA for composite, with BNC doubling for the serial digital interface (SDI) connection. VGA was the connector of choice for PCs, and component video was tricky to implement. Tape was the preferred recording media, as optical disc hadn’t made its public debut yet. “High resolution” on a graphics workstation was around 1280×1024 (SXGA), a “bright” LCD projector could crank out about 500 lumens with 640×480 resolution, and the Internet was still a mystery to 90% of attendees.
We all know how the intervening years played out. TV broadcasters are now in the middle of a channel auction, and we may lose more UHF spectrum (in 1995, UHF channels ran from 14 to 69), possibly as much as 60 – 80+ MHz, or 10 – 14 channels. Demand for optical disc media is very much on the wane as streaming and cloud services are picking up the reins.
You don’t see very many transmitter and antenna manufacturers at the show any more, and when you do, their booths are pretty small. There’s been consolidation in the industry with antenna maker Dielectric shutting down a few years ago, then getting bought by the Sinclair Broadcast Group and revived (just in time for the auction!). Harmonic recently purchased Thomson, which explains the big empty booth where they should have been.
And the biggest booth at the show doesn’t belong to Sony, or Panasonic, or Imagine (Harris). Nope, that honor goes to Canon, showing you that there’s still plenty of money to be made in video and still cameras, optical glass, and camera sensors. In a sign o’ the times, Panasonic’s once-enormous booth, which occupied the full width of the central hall mezzanine, has shrunk down to about half its original size.
NAB now is all about “anytime, anywhere” content creation, mastering, storage, and delivery. The concept of broadcasting is almost quaint these days (ATSC 3.0 notwithstanding) as more and more viewers avail themselves of faster broadband speeds and opt for on-demand streaming and binge viewing of TV shows.
Brands like Netflix and Amazon are stirring the pot, not ABC and NBC. (Most of the TV shows in the top 20 every week are CBS programs.) YouTube now offers a premium ad-free service (ironic, since ten years ago it was a place to share videos commercial-free). And this year’s “3D” is virtual reality (VR), backed up by augmented reality (AR).
Not clear on the difference? VR presents a totally electronic “pseudo” view of the world, which can be represented by custom video clips or generated by computer graphics. AR takes real-world views and overlays text, graphics, and other picture elements to “augment” your experience.
Google Glass is a good example of augmented reality – you’d walk down the street and graphics would appear in the near-to-eye display, showing you the location of a restaurant, displaying a text message, or alerting you to a phone call. Oculus Rift and Samsung Galaxy Gear are good examples of virtual reality, immersing your eyes and ears in imaginary worlds with large headsets and earphones.
I’ve tried VR and AR systems a few times, and the eyewear works- but it’s heavy and quite bulky. And the multichannel spatial audio is also impressive, but I have to strap headphones over those enormous headsets. In fact, the biggest problem with VR and AR right now IS the headset. Galaxy Gear and other systems use your smartphone as a stereo display (you can do the same thing with a simple cardboard viewer), but the resolution of your smartphone’s display simply isn’t fine enough to work in a near-to-eye application.
After you wear a VR/AR headset for a while and stand up and take it off, you may find your sense of balance is also out of whack and that you momentarily have some trouble walking correctly. That’s another example of a spatial disorientation problem caused by the disconnect between your eyesight and other senses.
If some of these problems sound familiar, they should. We heard much the same thing during the latest incarnation of 3D from 2008 to 2012, particularly from people wearing active-shutter 3D glasses. During the roll-out of 3D, it became apparent that as much as 25% of the general population could not view 3D correctly because of eye disorders, spatial disorientation, incompatibility with contact lenses, and other problems.
Back to reality! Here are a few more interesting things I saw in Las Vegas:
ATSC 3.0 is ready for its day in the sun. A consortium of interest groups recently petitioned the FCC to make that happen, and based on the demos at the show, it has a fighting chance to ensure broadcasting sticks around for a while. For current TVs, some sort of sidecar box will be required. But you’ll be able to watch 4K (Ultra HD) broadcasts with spatial audio and stream broadcast content to phones, tablets, and laptops, too.
8K Real-Time HEVC Encoding was on display in the NTT and NEC booths. For those counting, there are 7680 horizontal and 4320 vertical pixels in one 8K image, and both companies had demos of 4:2:0 video streaming at about 80 Mb/s. Recall that 8K has 16 times the resolution of 1080p full HD, and you can see that a ton of computational power is required to make it all work.
HEVC Encoding was also in abundance on the show floor. Vitec had some super-small contribution H.265 encoders, and Haivision brought out a new Makito H.265 portable encoder. The Fraunhofer Institute had an impressive demo of contribution 4K video with HDR and wide color gamut encoded at 16 Mb/s, resulting in picture quality that would rival an Ultra HD Blu-ray disc streaming six times as fast.
Organic Light-Emitting Diode (OLED) displays are gaining ground on LCD for studio and broadcast operations. Three different companies – Boland, Sony, and Fusion – were showing Ultra HD “client” and “reference” monitors based on a 55-inch RGBW panel manufactured by LG Display. Sony, of course, has 30-inch and 25-inch models, and some of the older 25-inch glass is being used in monitors made by companies like Flanders Scientific. Newer OLED panels use 10-bit drivers and can reproduce HDR signals with a wide color gamut.
High Dynamic Range was very much on people’s minds at NAB 2016. Dolby showed its Dolby Vision proprietary HDR system, and Technicolor privately demoed its dual SDR/HDR workflow and distribution scheme. Samsung was an expected visitor to the show floor – their booth featured a side-by-side comparison of SDR and HDR with dynamic tone mapping, a system they invented and will make available openly to anyone. It’s also a candidate for SMPTE HDR standards.
Super-fine pitch LED display walls are the next big thing, and I mean that – literally. Leyard, who bought Planar Systems last year, had an impressive 100-foot diagonal “8K’ LED video wall (no mention of the dot pitch, but it had to be around 1.2mm) that dominated the floor. An industry colleague remarked that the brightness and size of this screen would be sufficient to replace cinema screens and overcome reflective, contrast lowering glare. (Plus kick the electric bill up quite a few notches!)
Leyard also had a prototype 4K LED display wall using .9mm dot pitch LED emitters and not far away, Christie showed its Velvet series of LED walls, with dot pitches ranging from as coarse as 4mm (remember when that used to be a fine pitch?) to as sharp as .9mm. Top= put all of that into perspective, the first 42-inch and 50-inch plasma monitors that entered the U.S. market in the mid-1990s had a dot pitch of about 1mm, and 720p/768p plasma monitors were about .85mm. How far we’ve come!
And there’s still very much a place for AVC H.264 encoding. Z3 had a super-tiny DME-10 H.264 encoder for streaming over IP, as did Vitec. Matrox unveiled their Monarch Lecture Capture system (also based on H.264), and NTT had an impressive multistream H.264 / IP encoder/decoder system out for inspection. Some of these boxes would actually fit in your shirt pocket – that’s how small they’ve become.
Of course, the wizards at Blackmagic Design were at it again. This time, they showed an H.265-based recorder/duplicator system that can write 25 SD cards simultaneously with HEVC 2K and 4K video and audio – just plug ‘em in, and go! Over at the Adtec booth, the Affiniti system held the spotlight. This fast, “universal” bus for encoders and decoders is designed to be configured and maintained by anyone with minimal technical knowledge. It uses an SFP backplane, an approach more manufacturers are taking to keep up with the ever-higher speeds of 4K and UHD+ data.
Finally, I just had to mention the “world’s smallest 8K display,” as seen in the NHK booth. Yep, it measures just 13 inches diagonally and has an amazing pixel density of 664 pixels per inch (ppi). This display, made by the Semiconductor Energy Laboratory Company of Japan, has a resolution of 7680 by 4320 pixels and employs a top-emission white OLED layer with color filters. (Really???)
Of Samsung, Big Screens, IoT, HDR, And Patience
- Published on Wednesday, 13 April 2016 16:30
- Pete Putman
- 0 Comments
Last Tuesday, April 12, Samsung held its annual press briefing and TV launch event at its new, “hip” facility in the Chelsea section of Manhattan. The multi-story building is known as Samsung837 (like a Twitter handle), as its location is on 837 Washington Street by the High Line elevated walkway.
Samsung, who has dominated the worldwide television market for many years – and who has a pretty good market share in smartphones, too – has been a leader in developing Ultra HD (4K) televisions with high dynamic range and wider color gamuts, most notably in their S-line.
At the briefing, they announced their new, top-of-the-line Ultra HDTVs, equipped for high dynamic range with quantum dot backlights manufactured by Nanosys of Sunnyvale, CA. There are a few new sizes in the line that are re-defining what a “small” TV screen means! The flagship model is the KS9800 curved SUHDTV, which will be available in a 65-inch size ($4,499), 78 inches ($9,999), and a mammoth 88-inch version ($19,999).
Stepping down, we find the KS9500-series, with a 55” model for $2,499, a 65” model for $3,699, and a 78” model for $7,999 (June). The flat-screen KS9000 comes in three flavors – 55” ($2,299), 65” ($3,499) and 75” ($6,499, June). There are two entry-level SKUs (if that’s even the right term to use) as well – the KS8500, a curved-screen version, is aimed at the consumer wanting a smaller screen, with a 55” model for $1,999 and a 65” model for $2,999. A 49” model will be available in May for $1,699. The line is rounded out with the KS8000 flat SUHDTV (55” $1, 799; and 65” $2,799, with a 49” model for $1,499 and a 60” model for $2,299; both to come in May).
There’s not a huge difference between these models – the differences have mostly to do with curved and flat surfaces and the screen size options available. Plus a bevy of “bells and whistles.” Perhaps the most intriguing are a set of “connect and control” features.
Samsung’s been offering a Smart Hub feature for some time, and this year’s iteration lets you plug in a cable box from Comcast or Time Warner or a set-top from DirecTV, and the TV will automatically recognize the box and set up all the required control functions on the Samsung TV remote. All you have to do is plug in an HDMI cable.
On top of that, Samsung’s Smart Things feature provides on-off control of things like locks, lamps, and other devices connected by Wi-Fi, ZigBee, or Z-Wave protocols. The company offers switchable outlets, water sensors, proximity sensors, and motion sensors; all of which connect back to your television and smart phone for monitoring and control. (And yes, the television can also be controlled by this system.)
Samsung’s concept is this: Since we spend so much time in front of our big screen TVs, why not make them the hub of a home monitoring and control system? And why not make the connection and activation of everything from set-top boxes to remotely-controlled AC outlets a plug-and-play operation? A Smart Things starter kit is available for $249, and you can add compatible ZigBee and Z-Wave devices like thermostats, smoke and CO detectors, and locks from companies like Honeywell, Schlage, Cree, Leviton, and First Alert.
So why are Samsung and other TV manufacturers looking to get into home control systems? A combination of declining TV sales and falling prices has resulted in an accelerating transition away from Full HD (1920×1080) televisions and displays to Ultra HD (3840×2160), as TV manufacturing shifts to China and manufacturers frantically search for profitability.
Samsung – likely motivated by this trend – is looking a way to add value to TV sales, pitching a complete home entertainment and control system (with sound bars, surround audio, and Ultra HD Blu-ray players, of course) to consumers. It’s all about the Internet of Things (IoT) – the idea that every electronic gadget in your home has an IP address and can be controlled with a driver and an app.
Think about this for a moment: Seven years ago, a first-tier 50-inch 1080p plasma equipped with active-shutter 3D playback was priced at $2,500. Today, you can buy four times the resolution, eight times the brightness, a much wider color gamut, a much lighter set with lower power consumption, and five more inches of screen for about $600 less.
Amazing! You’re thinking. My next TV is going to be an Ultra HDTV! Good thinking, as your next TV sized 55 inches or larger will probably be an Ultra HD set anyway, since TV manufacturers are ramping down production of 1080p sets and retailers are devoting more shelf space to UHD.
While there are and will continue to be some amazing deals on Ultra HD sets, don’t forget the enhancements. In addition to the aforementioned high dynamic range and wider color gamut, higher frame rates (HFR) will also become a part of the UHD ecosystem. (So will 8K displays, but I’m getting ahead of myself…)
Problem is; no two companies are implementing all of these add-ons the same way. We have competing systems for HDR (Dolby Vision, Technicolor, BBC/NHK HLG, and yes, Samsung), and yet another controversy about pixel resolution in displays using the pentile red-green-blue-white (RGBW) pixel array (LG’s new Ultra HD OLEDs).
To date, only two HDR Blu-ray players have been announced, and only one (Samsung) is available at retail. A bigger problem: Many Ultra HDTVs have only one HDMI 2.0 input, which needs to support the CTA 861.3 HDR metadata standard. (DisplayPort 1.4 also works with CTA 861.3, but it was just announced). And HDMI 2.0 is barely fast enough for 4K HDR: If you want to connect a PC for Ultra HD gaming at 60Hz with 10-bit RGB (4:4:4) color, you’re out of luck.
In other words; it’s chaos as usual in the CE world, like HDTV was circa 1998. I don’t know how fast these issues will be worked out. All HDR-10 compatible TVs should play back 10-bit content from Ultra HD Blu-ray discs and media files. When it comes to enhanced HDR systems, Vizio, TCL, and LG support Dolby Vision, but Samsung does not; neither do Panasonic and Sony.
Only a handful of TV models have opted to include the still royalty-free DisplayPort interface to overcome some of the UHD speed limit issues of HDMI. 4K content isn’t exactly in abundance, either. No broadcasts are planned in the near future, and a handful of cable systems are working on 4K channels (remember the 3D channels from Comcast and DirecTV?). Netflix and Amazon Prime do stream in UHD, but you need a TV that supports the VP9/VP10 and H.265 codecs to watch.
If you are considering a purchase of an Ultra HDTV and not in a big hurry, my advice is to sit on your hands for another year until many of these issues get ironed out. Sometimes doing nothing really is the best option…
CES 2016 In The Rear View Mirror
- Published on Thursday, 14 January 2016 19:57
- Pete Putman
- 0 Comments
I’m a little less than a week back from one of the world’s largest trade shows, the 2016 International CES. According to press releases from the Consumer Technology Association (CTA), the new name for the Consumer Electronics Association, upwards of 170,000 people attended the show this year, which was spread out over several venues in Las Vegas.
Based on the crowds I saw, I’d say that number wasn’t far off. Walking through booths in the Las Vegas Convention Center gave me the feeling of strolling along the beach, unaware that a tidal wave was sneaking up on you – one minute you had a particular exhibit all to yourself, and the next, you were swamped by a sea of bodies adorned with CES badges.
Trying to predict which trends in electronics will be “hot” each year is basically a fool’s errand. Going into the show, I was deluged with press releases about “Internet of Things” gadgets, and the show didn’t disappoint – I saw everything from connected thermostats and body sensors to pet food dispensers and shower heads that monitor how much water each member of your family uses – and record that data, too.
Last year, the show was all about Ultra HDTV, with some unusual video aspect ratios and pixel counts thrown in. This year, I figured high dynamic range (HDR) would be the “hot” item in every booth. Surprisingly, it wasn’t generating all that much buzz, even though it was featured in the Sony, Samsung, LG, and Chinese TV booths. Instead, there seemed to me much more interest in virtual reality (VR); examples of which were to be found everywhere in the LVCC and also over at the Sands Expo Center.
What was an eye-opener (although not entirely unexpected) was the reduction in booth space devoted to televisions in the Samsung, Panasonic, and LG booths. Sony chose to use Ultra HDTVs to illustrate HDR, wide color gamut, and local area dimming concepts, while Panasonic largely ignored TVs altogether, featuring just a 65-inch UHD OLED TV in one part of their booth and a 55-inch 8K LCD set in another; primarily to demonstrate 8K signal transport over optical fiber.
LG and Samsung devoted more real estate than ever before to connected and “smart” appliances, tablets, smartphones, and personal electronics like smart watches, subtly pushing TVs (of which there were still plenty, believe me) to a secondary role with less square footage. The fact is; appliances are more profitable than TVs these days…WAY more profitable. And Samsung and LG had plenty of refrigerators, ovens, washers, and even dryers out for inspection.
For LG, CES was a big “coming out” party for their expanding line of OLED Ultra HDTVs – they were everywhere, dazzling with their deep blacks and saturated colors. But LCD still plays a part in the LG ecosystem: The 98-inch 8K LCD panel that blew us away last year made a return appearance, as did the 105-inch 21:9 5K (5120×2160) model.
Over in the Samsung booth, they kept the “mine’s bigger than yours” contest going with a 170-inch Ultra HDTV based on a LCD panel fabbed at CSOT in China and equipped with quantum dots. (Last year, Samsung insisted their quantum dot illumination technology was to be called “nanocrystals.” This year, they did a 180-degree turn, and are now calling them quantum dots.) A curved 8K TV and some demos of live broadcast Ultra HD with HDR were also showcased alongside the company’s new Ultra HD Blu-ray player ($399 when it ships in the spring).
The “towers” and stacks of LG and Samsung televisions we used to marvel at a decade ago have now found their way into the ever-expanding booths of Chinese TV brands like Hisense, TCL, Changhong, Haier, Konka, and Skyworth. (Not familiar names? Don’t worry, you’ll get to know them soon enough.) And notable by its absence was Sharp Electronics, whose US TV business and assembly plant in Mexico were acquired by Hisense last year. That’s quite a change from ten years ago, when the company held a 21% worldwide market share in LCD TV shipments.
To be sure, there was a Sharp meeting room w-a-y in the back of the Hisense booth, which was enormous – almost as big as TCL’s behemoth in the middle of the Central Hall. And the Konka, Changhong, and Skyworth booths weren’t far behind in size. If you needed to see the writing on the wall regarding the future of television manufacturing, it couldn’t have been more clear – everything is slowly and inexorably moving to China. (It’s a good bet that the LCD panel in your current TV came out of a Chinese or Taiwanese assembly plant!)
TVs were just part of the story in Las Vegas. I had been waiting a few years to see which companies would finally pick up the baton and start manufacturing 802.11ad Wi-Fi chipsets. For those readers who haven’t heard of it before, 802.11ad – or its more common names, “Wireless Gigabit” and “Certified Wireless Gigabit” is a standard that uses the 60 GHz millimeter-wave band to transmit high-speed data over 2 GHz-wide channels.
Considering that the current channels in the 2.4 GHz and 5 GHz band are only 20 MHz wide, and that the 802.11ac channel bonding protocol can only combine enough of them to create a 160 MHz channel, that’s quite a leap in bandwidth! The catch? 60 GHz signals are reflected by just about solid object, limiting their use to inside rooms. But with high-power operation and steerable antennas, those signals can travel a pretty good distance.
In-room, high-bandwidth operation is perfect for streaming video – even at 4K resolution – from phones, tablets, set-top boxes, and even Blu-ray players to TVs, projectors, AV receivers, and switching and distribution gear. Qualcomm had demos of numerous ready-to-manufacture tri-band modems (2.4/5/60 GHz), along with LETV’s latest smart phone with a built-in 60 GHz radio chip. And SiBEAM, a part of Lattice Semiconductor, showed 4K streaming through their WiHD technology, along with close-proximity interface coupling using SNAP to download images and video from a waterproofed GoPro camera.
Lattice had some other tricks up their sleeve in their meeting room. One of those was using a Windows 10 phone with a MHL (Mobile High-definition Link) connection through USB Type-C to create a virtual desktop PC. All that needed to be added was a mouse, a keyboard, and monitor. In another area, they showed a scheme to compress Ultra HD signals before transmitting them over an HDBaseT link, with decompression at the far end. This, presumably to overcome the 18 Gb/s speed limit of HDMI 2.0.
Not far away, the “funny car” guys at the MHL Consortium showed their superMHL interface linking video to another LG 98-inch 8K LCD display. Converting what was once a tiny, 5-pin interface designed for 1080p/60 streaming off phones and tablets to a 32-pin, full-size symmetrical connector that can hit speeds of 36 Gb/s seems like putting Caterpillar truck tires and a big-block Chevy engine in a Smart Car to me…but they did it anyway, and added support for USB Type-C Alternate mode. Now, they’re ready for 8K, or so they keep telling me. (That’s fine, but the immediate need is for faster interfaces to accommodate Ultra HD with 10-bit and 12-bit RGB color at high frame rates. Let’s hear about some design wins!)
At the nearby VESA/DisplayPort booth, there were numerous demonstrations of video streaming over USB Type-C connections in Alternate mode, with one lash-up supporting two 1920x1080p monitors AND a 2550×1536 monitor, all at the same time. DP got somewhat faster with version 1.3 (32 Gb/s) and now a new version (1.4) will be announced by the end of January. The VESA guys also had a nice exhibit of Display Stream Compression (DSC), which can pack down a display signal by a 2:1 or 3:1 ratio with essentially no loss or latency (a few microseconds). If we’re going to keep pushing clock speeds higher and higher, compression is inevitable.
The world of display interfacing appears to becoming more disjointed, what with the majority of consumer devices still supporting HDMI 1.4 and 2.0, while an increasing number of computer and video card manufacturers are jumping on the DisplayPort bandwagon (Apple, HP, and Lenovo, among others). How superMHL will fit into this is anyone’s guess: The format is TMDS-based, like HDMI, but outstrips it in every way (HDMI 2.0 does not support DSC or USB Type-C operation). Do we really need two TMDS-based interfaces, going forward?
Speaking of USB Type-C, everybody and their brother/sister at CES had Type-C hubs, adapters, and even extenders out for inspection. If any connector is going to force the competing display interface standards to get in line, it will be this one. Apple, Intel, Lenovo, and several phone/tablet manufacturers are already casting their lots with Type-C, and it looks to be the next “sure thing” as we head toward a universal data/video/audio/power interface. I even came home with a credit card-sized press kit with a reversible USB 2.0 / 3.0 Type-C plug built-in!
So – how about HDR? Yes, a few companies showed it, and there were spirited discussions over dinner whether OLEDs could actually show signals with high dynamic range (they most assuredly can, as they can reproduce 15 stops of light from just above black to full white without clipping) and whether you actually need thousands of cd/m2 to qualify as an HDR display (I’m not in that camp; displays that bright can be painful to look at).
For LCDs, quantum dots (QDs) will lead the way to HDR. Both QD Vision and 3M had demos of quantum dot illuminants, with QD Vision focusing on light pipes for now and 3M partnering with Nanosys to manufacture a quantum dot enhancement film. Both work very well and provide a much larger color gamut than our current ITU Rec.709 color space, which looks positively washed-out compared to the more expansive Rec.2020 color gamut associated with UHD and HDR. QD Vision also showed the reduction in power consumption over OLEDs when using QDs. However, you won’t get the deep blacks and wide viewing angles out of an LCD in any case, so a few more watts may not matter to the videophiles.
The Ultra HD Blu-ray format had its formal debut at CES with Panasonic and Samsung both showing players. The latter can be pre-ordered for $399 and will ship in the spring. (Remember when Samsung’s first-ever Blu-ray player sold for nearly $2,000 almost a decade ago?) To support HDR – which requires 10-bit encoding – the HDMI interface must be type 2.0a to correctly read the metadata. That can be in the DolbyVision format, or the Technicolor format, but the baseline definition is HDR-10.
I saved the best for last. Every year, LG Display invites a few journalists up to what we call the “candy store” to see the latest in display technology. And this year didn’t disappoint: How about dual-side 55-inch flexible OLED TVs just millimeters thick? Or a 25-inch waterfall (curved) display that could form the entire center console in a car, with flexible OLEDs in the dashboard creating bright, colorful, and contrasty gauges?
LGD has WAY too much fun coming up with demos for this suite. I saw four 65-inch OLED panels stacked on end, edge to edge, and bent into an S-curve to create a 2.2:1 ratio widescreen UHD+ display. And it also had video playing on both sides. In another location, I saw a jaw-dropping 31.5” 8K LCD monitor with almost perfect uniformity, and an 82-inch “pillar” LCD display.
How about a 55-inch UHD OLED display rolled into a half-pipe, with you standing at the center, playing a video game? Talk about filling your field of view! Next to it was a convex 55-inch display, wrapped around a ceiling support pole. And next to that, a 55-inch transparent OLED display with graphics and text floating over real jewelry, arranged on tiers. The actual transparency index is about 40% and the concept worked great.
The icing on the cake was an 18-inch flexible OLED with 800×1200 resolution that could be rolled up into a tube or a cone-like shape while showing HD video. This was one of those “I gotta get me one of these!” moments, but significantly, it shows how OLED technology has matured to the point where it can be manufactured on flexible substrates. And what is the largest market in the world or displays? Transportation, where G-forces and vibration eventually crack rigid substrates, like LCD glass.
That’s just a snapshot of what I saw, and I haven’t even mentioned drones (buzzing all over the place), fold-up scooters and hoverboards, smart appliances, pet cams, alarms that alert you when an alarm goes off (really!), wooden smartphones (really!), talking spoons and forks (really!), toothbrushes linked to video games (would I kid you?), and 4K action cams with built-in solar cell chargers.
Gotta run now. My phone just sent me a Wi-Fi alarm that a Bluetooth-connected doorbell camera spotted the UPS guy delivering a package I was already alerted about via email to my desktop that signaled a buzzer via ZigBee in my virtual desktop PC that was connected wirelessly to my smartphone, currently streaming 4K video over a 60 GHz link to my “smart” TV that is also…also…also…
Oh, great. Now I’ve forgotten what I was talking about…Does anyone make an iRemember app? (Look for my “second thoughts” column later this month…)
4K, Collapsing Prices, and the Declining Importance of Hardware
- Published on Thursday, 10 September 2015 12:24
- Pete Putman
- 0 Comments
As I write this, the 2015 season of the National Football League is about to get underway, with last year’s Super Bowl champion New England Patriots taking on the Pittsburgh Steelers. If you’re not a football fan, why should you care?
Simple: Football, more than any other sport or event, drives the sale of televisions. And the TV business is in a major funk right now.
According to IHS’ latest survey of the global television market, worldwide shipments of TVs fell an astounding 8 percent Y-Y during the second quarter of 2015. Even though LCD TVs now account for almost 99% of all TV shipments, “…LCD TV sales have not made up for the lost volume of cathode-ray tube (CRT) and plasma televisions, which have largely left the marketplace.”
The one bright spot? 4K. The IHS report states, “4K TV was a bright spot in the global TV market, with unit shipments growing 197 percent year over year in Q2 2015, to reach 6.2 million units. The growth in 4K TVs is the direct result of increased price erosion and more affordable tiers of 4K models becoming available.”
I’ve written on numerous occasions that we’re on the cusp of an industry switchover from 1080p resolution to Ultra HD (3840×2160) for precisely this reason, plus the fact that it’s becoming increasingly difficult to make any money on the manufacturing and sales of 1080p-resolution LCD panels. That’s part of the reason that Sharp – once the premier brand of LCD televisions – finally threw in the towel and exited the North American television business, selling their Mexican factory and “Sharp” brand to Hisense.
Need proof? Check out the most recent HH Gregg and Best Buy circulars. You can now buy a 48-inch Haier 1080p LCD TV for $298 or a 60-inch LG 1080p smart TV for $898. Want Ultra HD resolution instead? Samsung’s got a curved 55-inch smart model for $1198, and a 60-inch smart set for $1498.
But here’s the kicker: Samsung’s HDR Ultra HDTVs (S-UHD) are almost the same price. A 50-inch model (UN50JS7000) is tagged at $1098 by HH Gregg, while the 55-inch version is $1298. Too expensive? Sharp’s got a 43-inch Ultra HD offering for $598, a 50-inch set for $748, and a 55-inch version for $848. (Not to be left out, LG has cut the price on their 55-inch smart Ultra HDTV to $998, and they’ve also got a 49-inch UHD set for $798.)
Now, step back from that mass of numbers, and think about this: Those are insanely low prices for Ultra HDTVs, which were tagged around $15 – $20K when they first came to these shores in 2012. I know of several friends and acquaintances that had to replace older TVs recently, and every one of them bought an Ultra HD set because of these falling prices.
If overall sales of TVs are falling but 4K TV sales are increasing, it doesn’t take a weatherman to see which way the wind is blowing: 4K and Ultra HD are rapidly taking over the TV marketplace for sets larger than 42 inches. This is happening so quickly that by the end of next year, ALL TVs larger than 50 inches will be Ultra HD models.
There’s a bigger message here. The money isn’t in hardware anymore – it’s moving to software. I find it hard to believe that I would spend more in a year for cable TV and Internet service than the cost of an Ultra HDTV, but that’s exactly what’s happening. Content is king, and who cares about the hardware?
So, why are TV sales in decline? It could be for a very simple reason, and that is the average household has a large-enough TV with enough bells and whistles that they see no reason to upgrade. If you already own a 55-inch or 60-inch 1080p set with “smart” functions ( and the all-important Netflix streaming), then the speed of your Internet connection is much more important than adding another 5 inches in screen size or quadrupling your screen resolution.
There’s a corollary in the world of tablets, where sales and shipments are also slowing down much faster than analysts predicted. There are any number of reasons why, but the two most likely culprits are the shift in preferences for larger smartphone screens (“phablets”) and the fact that people just hang onto tablets longer (at least, until their batteries die), often passing them down to children or off to relatives when a new model is purchased.
This shift to 4K and Ultra HD resolution is also impacting the commercial AV industry, which is heading for some serious interfacing issues. More and more of the large displays that will be installed will have Ultra HD resolution. And that will create a major headache for integrators, as the predominant interface for pro AV is still HDMI 1.4, even though version 2.0 was announced two years ago.
None of this is good news for the projector manufacturers, who are struggling to defend their turf from the large, cheap LCD displays. Unlike panel manufacturers, projector brands are moving slowly to adopt 4K resolution, which isn’t surprising because of the cost involved to tool up and manufacture microdisplays with 4K resolution and the much smaller market for projectors.
As for the naysayers who still think 4K is a fad, I would just advise them to wake up and smell the coffee. The world of consumer electronics absolutely drives the world of commercial AV – what’s happening over there is going to happen here, and that means you as an integrator will be installing more and more displays with UHD resolution; from desktop monitors and TVs to single-panel and tiled wall-mounted displays.
Count on it!
Attention, TV Buyers – Your Time Has Come!
- Published on Monday, 19 January 2015 11:36
- Pete Putman
- 0 Comments
You may not have noticed it, but the U.S. economy is doing quite well right now. Unemployment continues to fall; the Dow and S&P 500 recently hit all-time highs, and the price of oil has gone into free fall lately.
For many consumers, that means more money in their wallets. And with the conclusion of the college football playoffs and the Super Bowl looming in a couple of weeks, now – and I mean NOW – is the absolute best time to buy a new television.
Not on Black Friday, or Cyber Monday. Not right before Christmas. NOW.
It’s been well-documented that TV sales spike upward right as the pro football playoffs start and hit their peak the week before the Super Bowl. That’s partly because obsessed fans want a big-screen HD experience to see the Seahawks and Patriots slug it out. But it’s also because TV retailers see slow months looming immediately after the game, and don’t want to sit on large quantities of unsold inventory.
To drive the point home, brick-and-mortar store chains like Best Buy and HH Gregg are circulating fliers in the Sunday papers that showcase these big screens with generic football scenes. Gregg’s flier for this past Sunday (1/18) calls it their “Annual Super Sale.” Best Buy trumpets your chance to “Get a Game-Changer at a Great Price.”
So, just how good are the deals? BB’s flier features deals on LG sets, offering a 55-inch Ultra HD smart TV (55UB8200) for $1200 and a 65-inch model (65UB9200) for $2000. Don’t need 4K? You can grab a 55-inch 1080p set (55LB5550) for $500 or a 65-inch version (65LB5200) for $800. Pick up an LG soundbar for $200, a $100 discount off full retail.
Across the street, Gregg has an LG 60-inch Ultra HD set (60UB8200) for $1800 and a 49-inch (yes, 49-inch!) 49UB8200 for $900. Not big enough? Sharp’s 70-inch LC70LE660U 1080p TV is tagged at $1400, and Gregg will throw in a $50 gift card with it. LG’s also got a 79-inch Ultra HD model (79UB9800) for $6000 – not exactly a bargain, but that is a HUGE TV with 4K resolution.
Aside from the LG behemoth, these are Vizio-like prices. Speaking of Vizio, they’ve got a 55-inch 1080p set (E5501-B2) at Best Buy for $600 and a 50-inch loaded “smart” model (M5021-B1) for the same price. You’ll also find a 65-inch 1080p set (D6501-C3) for $900 and a 70-inch 1080p version (E7001-B3) for $1300. Vizio’s in the Ultra HD game, too – their 65-inch P652UI model is yours for just $1500.
How about Samsung? The 55-inch UN55HU6950 Ultra HD smart TV has been discounted to $1300 at Best Buy, while Gregg has the 65-inch UN65H6203 1080p smart TV for $1200. And if you need a basic 32-inch set for a bedroom or vacation home, the Samsung UN32EH4003 will set you back just $219. (Of course, you can also buy a ProScan PLDED3273A 720p 32-inch TV at Gregg for just $160.)
Let’s turn our attention away from specific models and prices and look at the big picture. Until last year, the biggest TV you could buy for less than $500 was around 42 inches. For less than $1,000, it was 60 inches. Now the bar has been lowered – you can routinely find 55-inch sets for $500 (Haier has a 55-inch model for $400), and 65-inch 1080p sets for $800 to $900.
And Ultra HD set prices, which flirted with the $1,000 level several times last year, are getting very close to those of 1080p sets. In some cases, loaded 3D “smart” 1080p sets sell for about the same price as basic Ultra HDTVs. Case in point: Samsung’s UN55HU8550 55-inch Ultra HD model (smart 3D) sells for only $200 more ($1700) than their 60-inch UN60H7150 (smart 3D) 1080p TV ($1500).
Aside from a spike in Ultra HDTV sales last year, there’s not a lot of motivation for consumers to upgrade their televisions unless they can score a real deal on a much bigger screen. 55 inches for $500 will do it; so will 65 inches for $800. And some will take the plunge into 4K as the price of 55-inch sets drops closer to a grand.
Best Buy hopes you’ll do this sooner than later: In a news story from January 15, the company’s financial guidance stated that domestic sales would be flat to negative for the first half of the year. At the same time, Best Buy also said profitability will take a hit as it plans to spend heavily on store improvements.
Expect further discounts as we get closer to the big game. You’ll probably see at least one or more 55-inch Ultra HD models dip below $1,000 in next Sunday’s fliers, and you might also see 65-inch 2K sets pushed for $700. There might even be more crazy discounts the day of the game as brick-and-mortar retailers try to push more black ink onto their ledgers.