Posts Tagged ‘Plasma’

Shades of Crazy Eddie…

Tomorrow (Saturday, October 2), 6th Avenue Electronics will celebrate the opening of their new store in Deptford, NJ with a chain-wide blow-out sale on TVs.

And when I say blow-out, I mean BLOW-OUT!

Can’t beat that deal with a stick!

Here’s what caught my eye this morning: 350 Panasonic TCP42C2 42-inch 720p plasma TVs will be sold for $397.95, a discount of $200 from full retail. And if you want something bigger, 250 Panasonic TCP50C2 50-inch 720p plasma TVs will be tagged at $548.95 each – almost $250 off their normal retail price.

There are other goodies to be had. Want an LG 50PK250 1080p 50-inch plasma TV? Get there early enough, and it’s yours for $788. How does an LG 60PK250 60-inch 1080p plasma TV sound for $1188? Or a Panasonic TCP58S2 58-inch 1080p plasma for $1198?

If LCD’s your thing, you can scoop up a Samsung 46-inch 1080p LCD TV for $648, or a Toshiba 46G300 1080p LCD TV for $749. 6th Avenue’s also got a Toshiba upconverting DVD player for $29.95 and a Panasonic Blu-ray player for $100.  The flier in today’s Philadelphia Inquirer goes on to list all kinds of electronic goodies for rock-bottom prices, including a $80 netbook with 7″ LCD screen, an Olympus 10 megapixel digital camera for $65, and a JVC 8 MP pocket movie camera for $70.

Face it. All electronics are commodity products nowadays. No wonder so many TV manufacturers are struggling to make a buck!

Can’t wait to see how low prices go on Black Friday…

3D: Expect a Long Slog

3D: Expect a Long Slog

It took nearly seven years before HDTV really took off. So how can we expect 3D to launch in less time?

There’s been a lot of discussion lately in the trade and consumer press that 3D is at danger of falling back into a novelty entertainment category.

Several prominent movie directors (among them J. J. Abrams) have come out against the format. Christopher Nolan (Inception) said it was too dark. And sloppy 2D-to-3D conversions, such as Clash of the Titans, may scare some people away from the format.

There’s also anecdotal evidence that the initial fascination that movie audiences had with 3D is starting to wear off. The premium for a 3D ticket can be anywhere from $3 to $5, depending on the theater chain and location. And experiences like Titans will make consumers gun-shy about spending 25% to 40% more for a 3D presentation.

But that’s a movie theater issue. What CE manufacturers want is for 3D to take off like HDTV did, back in the late 1990s.

The only problem with that thinking is that HDTV did not take off in the late 1990s at all! As a matter of fact, it moved at a glacial pace for quite a few years.

I installed my first HDTV (Princeton Graphics AF3.0HD) in the fall of 1999, and connected it to a Panasonic TU-DST51W set-top box and antenna to watch a smattering of HD movies on Saturday nights (ABC) and a few sitcoms and hour-long dramas (CBS), along with Monday Night Football games (ABC again).

My TV market (Philadelphia) didn’t have a full slate of HD content available on the top four networks until 2003, five years after the first HDTV stations lit up. Remember NBC’s experimental HD coverage of the Winter Olympics in February of 2002? Remember the Fox network’s 480i ‘high-resolution digital TV?’ in 2000 and 2001?

The fact is; HDTV set sales didn’t hit their stride until the third and fourth quarters of 2005. That’s when the price wars began in earnest and the HD DVD – Blu-ray war was just starting up.  (Coincidentally or not, 2005 was also the high-water mark for DVD sales.)

Consider that HDTV turned the idea of TV viewing upside down. Gone was analog TV, replaced by digital bits and bytes. Gone too were big, bulky cathode-ray tubes, replaced by matrices of tiny pixels actuated by LCD and plasma technology.

Good-bye, VHS tapes – DVDs were well on their way to killing off this format by the start of 2005. And of course we were no longer limited to just 480 lines of picture resolution, but could enjoy programs with 1280×720 and 1920×1080 pixels of picture detail…win widescreen, no less!

Think about it. TV was literally re-invented from 1998 to 2005. And in 2009, we pulled the plug completely and analog TV broadcasts, completing the switch. But that was 11 years after the process started.

For most viewers, 3D is still an expensive novelty

So…manufacturers want people to buy into 3D. Currently, there are a limited number of 3DTV sets for sale, and they’re not as cheap as 2D sets. And there’s not much 3D content available on Blu-ray to watch right now. You can count the number of 3D TV networks on the fingers of one hand.

And the glasses! Depending on which model 3DTV you watch, you may see ghost images. Or, the picture may get darker as you tilt your head. (You may even get a headache after a few minutes.) And the glasses are expensive, and you need a separate pair for every viewer.

Did I mention that most 3D glasses will not work with other brands of 3D TVs? Hey, you could make anyone’s HDTV set-top box work with anyone’s DTV set. Ditto DVD players and Blu-ray players, and set-top boxes. But not 3D glasses.

It also doesn’t help that we’re in a nasty recession. People are reluctant to spend money now, especially with close to 10% unemployment.  So 3DTV winds up being an exotic luxury for now.

I return to my main point, and that is the long adoption curve I anticipate for 3D. The price premium is one drawback, and the other is the fact that millions of U.S. homes just bought one or more new HDTVs within the past three years.

Depending on whose numbers you believe, we are at or around 50% penetration for HDTV, meaning 50% of all homes have at least one HDTV set. I can guarantee that more than half of those sets were purchased after Q3 of 2005. So, where’s the impetus to buy a new 3DTV?

The good thing about a long adoption curve: Within two years, all models of HDTV sets 50 inches and larger will have the capability to play back 3D programming. (They’ll all have network connections too, but that’s another story.) So it won’t matter which set you buy – you’ll have the 3D playback built-in.

The same thing will happen with Blu-ray players and set-top boxes. They’ll be able to process 3D content as easily as 2D content. So you won’t have to buy an expensive special model just to watch 3D Blu-ray discs.

How long a curve are we looking at? I’d say about five years. By then, broadband speeds will have picked up considerably and we’ll be able to access 3D content through Internet TV channels, as well as from optical disc and video-on-demand.

Content drives demand, and there just isn’t enough of it in 3D right now. By 2015, the situation will have changed dramatically and we’ll have 3D movies, games, and TV programs coming out the wazoo.

Until then, expect 3D to penetrate the TV market slowly, in fits and starts…just like HDTV did.

Redbox: A “Blu-race” to the bottom?

Don’t look now, but Blu-ray is coming to your local Acme. Or Walgreens.

Redbox, the “buck-a-night” DVD rental company, will soon be stocking Blu-ray movies at the end of the checkout counter. And you can rent ’em for $1.50 a night.

Redbox stated in a recent press release that it would initially offer Blu-ray discs in 13,300 of its kiosks, expanding across its entire network of 23,000 kiosks by the fall. Each Redbox kiosk holds 630 discs , or about 200 movie titles.

Redbox is on a roll financially, according to a story in Media and Entertainment Daily. The company’s revenue stream grew by almost 44% Y-Y for the second quarter. And they’re getting most of that revenue at the expense of traditional brick-and-mortar video rental stores (read: Blockbuster).

NCR, another player in the DVD kiosk business with the Blockbuster Express brand, hasn’t announced yet when they will be adding Blu-ray discs to their lineup.

At $1.50 per night, it really doesn’t make sense to buy a Blu-ray disc of any movie. The typical BD release is priced around $25 retail, or 16 times the Redbox rental cost. Not that there will be a huge demand for BD movies out of the gate – while the best estimates from The Digital Entertainment Group (DEG) have market penetration of Blu-ray players, Blu-ray drives in PCs, and Blu-ray equipped consoles (like PlayStation 3) at 19.4 million homes so far, there’s simply no reliable way to know how many of those PS3 consoles are being used to watch Blu-ray movies.

To put things in perspective, Netflix has over 14 million customers now. Comcast has slightly more, as does DirecTV. And any subscribers to those services can access video on demand (VOD) or streaming, if their TV and/or set-top box is so equipped. (PlayStation 3 is, and can even stream from Netflix!)

Given that some BD players are now available for less than $100, this could be an incentive for families to finally try out the BD format. Or maybe they will put that PS3 console to work to watch recent releases like The Bounty Hunter or The Book of Eli in full1080p HD…that is, if they have a HDTV screen large enough, and of the correct resolution.

Of course, if the BD movie title they want isn’t available, they’ll probably just rent the red laser version for a buck and be done with it. Redbox is a convenience service, based on a low-cost impulse purchase decision. If the movie is for a kid’s party or to keep the children otherwise entertained, it makes no difference whether it is a conventional DVD or a blue laser disc.

The question is how many videophiles will make use of the Redbox service. My theater at home is set up for HD, with a 92-inch Da-Lite projection screen and Mitsubishi HC6000 projector. So I’m definitely interested in $1.50 BD rentals!

The only problem is, I’ve been watching so many time-shifted TV shows on my 42-inch 1080p plasma in my family room (plus the occasional red laser DVD-by-mail) that the theater hasn’t been used much lately. Picture quality from an OPPO DV983 upscaling DVD player is so good that it isn’t worth bothering with Blu-ray playback on that plasma screen. I should know better, you might say…but I do, and you can’t see much of a difference between the two formats. At least, nothing to nit-pick about. That’s how good the OPPO scaler is.

In a nutshell, this move by Redbox promises to deliver additional revenue to studios, but probably not as much as they would have liked. No one in Hollywood is happy about the bottom falling out of the DVD rental market, but what other choice do they have?

The question is whether enough customers will prefer the improved quality of a BD movie over red laser DVDs and Netflix streaming to justify Redbox’ additional costs in stocking Blu-ray movies. If this doesn’t help the format take off, then nothing will.

Memo to 3D TV manufacturers: First, you build the highway. Then, you build the cars!

The latest PR blurb from CEA headquarters shows that, in a survey taken of 250 sales associates in retail stores, consumer enthusiasm for 3D is strong, with 50% of customers reporting a positive response to 3D technologies, and only 2% reporting a negative response.

That’s not necessarily good news. Do the math, and you’ll see that 47% of customers had no feelings about 3D TV one way or the other, or didn’t respond. (Or were distracted by their teenagers repeatedly begging Mom and Dad for an iPhone or iPod Touch.)

The CEA report does go on to say that “…While nearly 70 percent of sales associates feel well trained to answer questions about 3D, there is still consumer confusion. According to the retail associates interviewed, roughly half of consumers had some confusion about the technology.” That pretty much covers the 47% who didn’t respond positively or negatively.

And now for the devil in the details! “…For most retail associates, 3D content is pivotal. Nearly 80 percent of the associates interviewed believe sales of 3D technologies will not be strong until more 3D content is available.  Moreover, some of the most frequently asked questions by consumers revolved around the availability of 3D content. “

World Cup in 3D…Been there, done that. What else ya got?

There’s the rub. 3D may look great in the store, but how much 3D World Cup coverage can you watch before nodding off? (Hey, did you catch Paraguay and Japan fighting to a 0-0 tie?) And there are only a couple of 3D Blu-ray discs out there that haven’t been exclusively linked up to a 3D TV bundle promotion.

DirecTV is taking some steps to solve the problem today, announcing the launch of its 24-hour 3D channel in conjunction with Panasonic at a New York City press event. That’s good news for DirecTV customers, but it’s not much help to cable or Dish Network subscribers who are currently limited to ESPN 3D.

If this seems like déjà vu all over again (apologies to Yogi Berra), it is. Remember the start of the digital TV transition in 1998, when exactly two DTV stations went on the air? (For trivia buffs, they were WRAL (CBS) in Raleigh, NC, and WFAA (ABC) in Dallas-Ft. Worth, TX.)

Set-top boxes cost about two grand. You needed component inputs on your TV that could accept the 1080i signal from the box (good luck with the 720p outputs), plus an antenna, and maybe a preamp, and a bunch of coax, and a compass to tell you where to aim the antenna.

Oh, and yes – you needed HDTV content. But there was very little of it back then, aside from some CBS prime-time programs and the ABC Saturday Night Movie. It wasn’t until four years later (2002) before most of the TV networks were carrying a majority of their evening programs and sports coverage in HD. Can 3D TV manufacturers afford to wait that long?

It’s encouraging that 70% of the sales associates interviewed by CEA felt competent enough to answer questions about 3D. But that’s not the problem, based on my experience last Sunday at Best Buy. Only two out of four 3D TV demos in the store were actually working, and one was located in the worst possible spot for a demo. The other had only one pair of working 3D glasses. How do you answer questions about 3D, when customers can’t even see a demonstration of it?

This is where a company like Sony has a leg up with their Sony Style company stores. They can ensure (and they’d better!) that potential customers get the best possible 3D demo, with a large screen LCD TV and comfortable seats positioned at the correct viewing distance. And they can put together a nice mix of live 3D (Sony is a World Cup sponsor) and clips from Sony Pictures 3D movies (think Cloudy with a Chance of Meatballs).

Samsung’s ‘experience’ store in the Time-Warner Center in New York City is also an excellent place to demo 3D. (Hmmm. Maybe Samsung should be thinking about opening their own company stores!) Alas, Panasonic has no such showcase and is at the mercy of Best Buy and Sears. And Mitsubishi (who has some of the most compelling 3D TV value propositions right now) has no 3D showcases at all. (Too bad they can’t just truck their June NYC line show around the country!)

Now, THIS is how ALL 3D demos should look. (Dream on…)

But all the demos in the world won’t do any good if there is nothing to watch in 3D. And for the vast majority of potential 3D TV customers, there just isn’t enough to watch in 3D right now, so the credit cards and checkbooks are staying in pockets and purses.

Hopefully, that problem will sort itself out by year’s end, when we should see a flurry of 3D BD releases, more coverage of sporting events, the launch of Discovery’s 3D channel, and maybe even some 3D streaming from Netflix. (That last possibility assumes Netflix can get over some significant technical hurdles, such as bandwidth.)

Hint to TV manufacturers, and to Fox Sports: S-U-P-E-R B-O-W-L I-N 3-D. (Think that was subtle enough?)

So, we’re back to 1998. Grab some shovels and picks, and let’s get started on those highways! (Maybe there are still some stimulus funds available?)

3D TV at Best Buy: An afterthought?

To complete the 3D off-axis viewing tests described in my previous post, I drove to a local Best Buy store on Sunday, June 27. The actual store will remain anonymous, but is located near a major shopping mall and down the street from other big box retailers.

I figured they’d have at least one Samsung and one Panasonic 3D TV demo set up and running. However, what I found when I got there just left me shaking my head in disgust.

The Samsung 3D TV demo was set up at the edge of the Magnolia sub-store, and featured their top-of-the-line UN55C9000 LED-backlight 3D LCD TV. Best Buy had it on sale for $6,299 and the demo was running a clip from Monsters vs. Aliens from Samsung’s BD-C6900 3D Blu-ray player. A comfy couch rounded out the picture.

The demo was running nicely, except that only one pair of Samsung 3D glasses was available for viewing, and it was tethered via a long cable to a stand behind the couch. That didn’t work out so well for the four people standing there when I arrived – we were all jockeying for the same pair of glasses.

Over in the Best Buy TV aisles, I found Panasonic’s TC-P50VT20 50-inch 3D plasma on an end-of-aisle shelf with not much room around it to watch the 3D demo, and no place to sit. It was on sale for $2,199. Next to the TV was a locked plexiglass box with two pairs of Panasonic active shutter glasses, and I had to hunt down a sales associate to open the box so I could squat on my knees (not too comfortable) and watch a 3D travelogue of Rome.

What caught my eye below the Panasonic plasma was an advertised special for Samsung’s BD-C6900 Blu-ray player, even though Panasonic’s BDT-350 was clearly running the show. No one seemed to be paying any attention to this discrepancy until I pointed it out to the sales associate who procured my glasses. He then quickly yanked the sign, but didn’t replace it with another. Nor was there any mention of the specially-priced Panasonic  3D TV, glasses, and Blu-ray player ‘bundle’ to be found.

Well, that doesn’t look right…

Around the corner, there was another small theater set up, this time showcasing a Samsung 46-inch 3D LCD TV (I didn’t check to see which model). It, too, was running clips from Monsters vs. Aliens in 3D…except that the clips weren’t in 3D, they were 2D.

The fellow sitting on the leather couch behind me, watching through a pair of Samsung 3D glasses, seemed blissfully unaware of this fact until I mentioned it. I watched him fidget with the glasses for almost five minutes until I finally tipped him off, after which he tossed them on the couch and walked away in disgust, muttering “…I wondered why it didn’t look like 3D.”

I wandered back over to the Magnolia section, where a Panasonic 65-inch plasma was running a variety of HD video clips and advertising (of all things) Mitsubishi’s Laser VUE rear-projection TVs. (Wonder how Panasonic feels about that?) I was searching for the last 3D demo in the store – a Panasonic  TC-P50VT25 plasma set hanging on the wall.

Well, I found it, except that there were no 3D glasses available for viewing. But that didn’t matter as it turned out, because the TV was only showing 2D coverage of the World Cup. The irony of this was the empty Panasonic stand positioned in front of the TV with a placard that said, “You have to experience TV in 3D!” and exhorted me to try on a pair of 3D glasses to get the full Panasonic 3D experience. OK, so where were the glasses, exactly? And where was ESPN’s 3D World Cup video feed? Who dropped the ball here? (Sorry, bad pun…)

All in all, it was a pretty lame exhibition of 3D by Best Buy. Demo #1 had but a single pair of glasses available, while demo #2 was set up in a crowded area where no one could watch and you needed to pick a lock to get at the glasses. Demo #3 wasn’t even showing 3D content in the first place, and demo #4 was completely missing in action.

So…tell me, how is a consumer supposed to make an educated 3D TV buying decision under these circumstances?