Posts Tagged ‘Netflix’
A La Carte TV: No Blue Plate Special?
- Published on Friday, 13 December 2013 10:38
- Pete Putman
- 0 Comments
As the winds of change push more and more consumers away from conventional pay TV packages and toward streaming, “over the top” video, an interesting report has just arrived from Needham and Co. analyst Laura Martin.
The report, detailed in the Los Angeles Times, says that moving to an “a la carte” model for delivery of TV programming would result in higher costs for consumers and possibly knock the foundation out from under media companies.
According to Martin, a la carte delivery of pay TV channels would cause at least 124 smaller channels to disappear altogether, taking with them 1.4 million jobs and at least $45B in advertising.
Martin has calculated that a typical entertainment cable channel costs about $280 million per year to operate and requires (with current retransmission and rights fees) about 165,000 viewers annually just to break even. As a result, only 50 or so channels would be likely to survive out of the nearly 200 channels of programming currently available across a multitude of pay TV outlets.
Martin also notes that the typical subscriber watches perhaps 20 channels at most out of an average selection of 180 channels. I think that number is high; anecdotal evidence from friends and colleagues suggest the number is much lower and close to 10 – 15 channels.
The Needham study states that, in addition to the economic cost of a move to a la carte pay TV – pegged at $80B to $113B of “U.S. consumer value” – the costs to subscribe to existing channels would also increase, as they would inevitably lose subscribers as well.
I’ve previously detailed the growing calls for moving sports channels to their own tier, given the additional cost burden they add to the average monthly cable bill (about 10% to 12%). Not surprisingly, companies like Disney (ABC, ESPN), Fox, Comcast (NBC), and CBS oppose a move like this.
But the fact is; consumers are increasingly voting to switch off pay TV services and instead rely on the likes of Comcast and Time Warner to deliver broadband connectivity, and nothing more. This “cutting the cord” trend finally gained the recognition it deserved earlier this year when it was revealed that pay TV subscriptions went into decline for the first year ever.
Aereo, the disruptive “remote antenna” service that is rolling out nationwide and faces continued court challenges, charges about $10 to stream over-the-air broadcasts through the Internet to connected TVs, tablets, and phones, and is another approach to OTT delivery. Yesterday, the company petitioned the 2nd Circuit of the U.S. Court of Appeals for a Writ of Certiorari – in essence, forcing the issue to the Supreme Court for review.
If Aereo wins here – and it could – then the floodgates will surely open for other, competing OTT services that could cherry-pick channels and deliver them to the home in an attempt to lower monthly subscription costs. And even the cable companies are paying attention: Comcast announced in October a limited entry-level pay TV channel bundle that also includes fast Internet and HBO Go for about $60 – $70/month.
Even so, Netflix is still the largest pay TV service in the world, closing in on 30 million subscribers. And all you need to watch it is a fast Internet connection (if it’s fast enough, you might even be able to watch Netflix’ 4K movie service that is scheduled to roll out next year). In many markets, all you really need as a Roku or Apple TV box plus an antenna to get a nice selection of free and premium programming.
Granted, you won’t get as many sporting events, but studies have shown that only about 4% of pay TV subscribers watch sports channels on a regular basis to begin with. And many big-ticket events like NFL games, major league baseball, college football and basketball, and (of course) the Olympics are still available on broadcast TV channels.
While Martin’s study is interesting, it discounts the “free market” effect of consumers voting to save money and find other ways to access TV programming. There are always winners and losers in a free market system, and the fact is; pay TV subscriptions continue to rise annually at rates above inflation. Consequently, consumers are making necessary economic decisions about the price paid versus the value received, which is why interest in OTT video is slowly growing.
Starting next year, Canada will require pay TV services to “unbundle” TV channel packages as a way to rein in expensive monthly bills. So we have the perfect test lab north of the border to see just how a la carte pay TV will work, or won’t work. Stay tuned!
Faster Broadband Means Abandoning the Pay TV Ship
- Published on Tuesday, 04 June 2013 10:10
- Pete Putman
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The concept of “watching television,” now over 70 years old, continues to evolve away from traditional, scheduled mass audience broadcasts through the ether to multi-channel delivery over wired connections. And the next stage in that evolutionary process is picking up steam.
That next stage would be cord-cutting, the practice of discontinuing linear pay TV program services in favor of Internet delivery of video in an “any time, any place, any viewing device” format. Pay TV service providers have long scoffed at the impact of cord-cutters, stating that as younger viewers mature and form families, they will return to traditional pay TV services with monthly subscription fees.
Well, the executives of pay TV service providers sound more and more like they’re whistling past the graveyard these days. In a recent story on the eMarketer Web site, 60% of U.S. respondents to a study conducted by market research firm AYTM stated that they still had a pay TV subscription to go along with their broadband service.
However, another 23% of Internet users said they had dropped their multi-channel video service, while 17% responded that they didn’t have any TV service at all. The combined 40% who either cut the cord or don’t watch pay TV is the highest number I’ve seen to date in surveys of cord-cutting trends.
A Leichtman Research Group study conducted back in March found that 27% of U.S. adults watched videos on non-TV devices every day and more than half of survey respondents did so on a weekly basis. AYTM’s study dug a bit further and discovered that found that 29% of respondents watched YouTube videos at least daily in May, and more than half of respondents did so more than once a week.
According to AYTM, over half of cable TV viewers said they watched less than half of the channels available via their subscription and 74% said they would prefer to choose individual channels rather than paying for a whole bundle. Until recently, there was no chance of a la carte channel pricing, but broadband video channels are now providing that option.
Not surprisingly, the most popular broadband video service is Netflix. Leichtman’s numbers showed that 22% of respondents stream Netflix content weekly, up from 4% in 2010. That is an incredible growth rate and the main reason why Netflix’ subscriber base is rapidly closing in on 30 million customers.
The controversial Aereo DTTB-to-Internet service, which recently launched in Boston, has plans to expand to several other cities this year. But the end game may not be broadcast TV redistribution after all.
According to a story on the Advanced Television Web site, Aereo boss Barry Diller’s game plan is to break up controlled, centralized video distribution systems (broadcast, cable, satellite, and fiber) and move all content to Internet delivery. Diller was quoted in the story as saying, “The more you can get all forms of video over Internet Protocol; the better off the world is going to be.”
Let’s ignore some of the logical and technical fallacies in that statement and see if this goal is even realistic. You may be surprised to learn that true high-speed broadband service is only available to a relatively small percentage of the population. An FCC study published last year said that less than 10% of U.S. households could count on sustained data rates of 2 – 3 megabits per second all day long.
Ironically, broadband speed enhancements are largely coming from pay TV system operators, who may be shooting themselves in the foot as they try to keep up with Verizon and Google Fiber: Speed up broadband service, and you speed up the exodus from pay TV subscriptions to Internet-only services as consumers try to cut their ever-escalating monthly bills.
Advanced codecs like H.265, which promises a 50% bit rate reduction over H.264 and which will start to roll out next year, will only hasten this process as consumers fully embrace “anytime, anywhere” Internet video. Abandon ship!
This article originally appeared on Display Daily.
TV, Over The Air and Everywhere!
- Published on Friday, 10 May 2013 14:35
- Pete Putman
- 0 Comments
In a Bloomberg story from May 3, Aereo chairman Chet Kanojia is calling the TV networks’ bluff. Aereo’s “streaming terrestrial broadcasts over the Internet, one antenna at a time” service, which is expanding to Boston, has stirred the ire of News Corporation (parent of Fox) and CBS.
Executives at both networks, having suffered two setbacks in court, have threatened to shut down their broadcasts completely and move to cable/satellite distribution exclusively if Aereo doesn’t relent and pay a retransmission fee to carry their New York City signals.
Kanojia was quoted in the article as saying, “The reality is, they want to get paid twice, and Aereo is just an excuse to articulate that business strategy. Good luck to them.” Practically speaking, CBS and Fox would face several logistical hurdles to pull this off, not the least of which would be answering to Congress if they did shut down their terrestrial transmitters, viewed by at least 15% of the American public.
Strangely enough, both network’s sugar daddy – the National Football League – has yet to be heard from in this kerfuffle. The NFL has repeatedly stated it does not want to sign rights deals that would restrict broadcasts of its games to pay TV channels, giving only Monday Night Football to ESPN. If CBS and Fox decided to pull their 8VSB power plugs, what would Roger Goodell say?
More importantly, how does Goodell feel about Aereo carrying NFL games for which they haven’t paid any rights? The NFL is scrupulous about enforcing so-called “public” performances of NFL games outside of bars, restaurants, and other places of public accommodation. They’ve even come after churches for hosting free Super Bowl parties in the past. So, where’s the indignation at Aereo?
I suppose if CBS and Fox went ahead with their threat, we could always fire up that ol’ Blu-ray player or smart TV function many of us don’t use. In a Home Media story also published on May 3, the Nielsen Company announced that Blu-ray Disc and transactional video-on-demand (VOD) “made significant gains as the primary means for consumers to acquire home entertainment movies and TV shows in 2012.”
According to Nielsen, 83.6% of consumers used a DVD or Blu-ray player to watch video at home, while 45.1% of the sample audience used video game console and 44.1% favored digital video recorders. The number of respondents who preferred streaming rental movies increased by 32% in the past six months of 2012 compared with the same time period in2011.
During the same interval, 29% more opted for transactional VOD to watch TV shows, 12% more preferred using Netflix to watch movies, and 24% more jumped on board subscription video-on-demand services to watch TV programs.
Intriguingly, 14% more survey respondents said they bought a Blu-ray movie over 2011, while 25% said they preferred Blu-ray for TV shows. (I assume that meant mostly boxed sets?) And you may be surprised to learn that adult female respondents who use the Internet are more likely to buy movies or TV shows on optical disc than adult male respondents.
The rise in popularity of streaming and transactional VOD may be due to the fact that of 56% of all households with broadband Internet access now have at least one TV set connected to the Internet. So says The Diffusion Group in a recent report. Streaming media players lead in the connected category for accessing streaming services, followed by video game consoles like the Xbox and PlayStation platforms. Connected Blu-ray players came in third, followed by smart TVs.
The NPD Group sees that pecking order changing soon, stating that by next year, connections through dedicated streaming boxes (Apple TV, Roku) and smart TVs will eclipse connections via Blu-ray players — another sign of people moving away from movies on discs. They also found that 40% of households with Internet-connected TVs watch videos from Netflix, 17% watch YouTube videos, and 11% watch movies and TV shows via Hulu.
So, is streaming the hot ticket? Not necessarily, unless you have the patience of a saint, says a story on the Streaming Media Blog Web site. Conviva, a company heavily involved in research and development of more effective and reliable streaming solutions, analyzed over 22 billion (yes, BILLION) video streams in 2012 with an eye toward reliability. These streams included Netflix, ESPN, HBO, Viacom, VEVO, MLB, USA, NBC, and others, said the story.
The result? 60% of all streams experienced quality degradation. Re-buffering affected 20.6% of streams interrupting programs, while 19.5% of the streams were impacted by slow video startup and 40% were plagued by grainy or low-resolution picture quality caused by low bit rates. (Check your home broadband speed sometime between 9 and 10 PM, using CNET’s Broadband Speed test. You may be shocked by the results!)
Drilling down, 60% of views were impacted by stalls, low resolution or buffering. 39.3% of streams were impacted by buffering and 4% (900 million streams) never started at all. And while many consumers are watching on a screen capable of displaying high-quality (HQ) video, 63% are viewing below HQ resolution anyway. Hate waiting in line? Conviva said that in 2012, a staggering 124.8 billion minutes were spent in buffering.
You know what? I think I’ll just go read a book. (No, make that an e-book. Wait, I have to download it first! Buffering…buffering…buffering…)
Goodbye, 2012. Don’t Let the Door Hit You on the Way Out
- Published on Friday, 21 December 2012 18:38
- Pete Putman
- 0 Comments
This will be my last post for 2012. And what a year it’s been.
We were dazzled by 55-inch OLEDS at CES nearly a year ago that will not make it to market. We’ve seen record financial losses at some of the most venerated names in consumer electronics (Sony, Panasonic) and one long-time Japanese brand on the verge of bankruptcy (Sharp.)
TV sales continued their decline from last year, as did TV prices. It’s now possible to buy 42-inch LCD TVs for quite a bit less than $400. The obituary is being written for plasma, according to most analysts. (I agree.) Many LCD TV manufacturers and retail brands are now branching into (get this) LED lighting.
Viewing of traditional broadcast TV channels fell off the cliff this year, except at NBC. AMC is the hot channel now, and ironically, they used to just run old movies with innumerable commercial interruptions. There is evidence that cord-cutting is gaining in popularity (it’s the economy, stupid!) and video streaming has supplanted sales and rentals of DVDs and Blu-ray discs. My gosh, Disney and Netflix are now partners in streaming!
The hot products this season aren’t TVs, although really big screens are dirt cheap and have seen a spike in sales. Digital cameras are threatened by smart phones, with 2012 shipments off by as much as 40% from last year. Now, we have DSLRs and point-and-shoots with built-in Web browsers, quickie image editors, and the Android OS. (I think that’s called a phone now?)
No, the hot product this year is the tablet. iPad, Surface, Nook, Galaxy, Kindle, take your pick – they’re all popular, and the Consumer Electronics Association predicts that 50% of American homes could own at least one tablet by the end of the holiday selling season.
Interest in 3D has largely waned among the general public and TV manufacturers, contrary to what you may read on some die-hard 3D enthusiast Web sites. From all accounts, the 3D Olympics broadcasts found their biggest audience in the production trucks adjacent to the events in London.
So what’s the next big thing? Why, it’s 4K, otherwise known as Ultra HD (except at Sony, who always marches to the beat of a different drum). Never mind that there’s no content to watch; you can buy in for a mealy twenty grand. Or, you can wait until after CES and pick up one of the new Chinese 4K TVs for a lot less.
Prices for flash memory are dirt cheap, further depressing optical disc sales. You can buy 32 GB SD and Micro SD cards for all of twenty bucks now. That’s enough space to hold almost six two-hour 1080p movies, using MPEG4 H.264 compression.
We’re seeing a major shift away from value in hardware to value in software – content, apps, whatever you want to call them. Face it; “electronics is cheap!” And more and more of our gadgets are coming from China, which is evolving into the largest market for consumer electronics in the world.
Front projectors came under heavy fire in the commercial AV space, threatened by super-cheap and big LCD TVs. But they’re firing back by adopting lamp-less projection engines, using LEDs, lasers, or combinations of the two. The rear-projection TV category is officially RIP now, after Mitsubishi threw in the towel in late November. If it ain’t flat, consumers don’t want it.
You know things are nutty when Samsung and Apple seem to spend most of their time in court suing each other (and Google, and vice-versa), yet all three companies paired up to make a $500M bid for Kodak’s digital imaging patents. You remember Kodak, right? They once made photographic film, and cameras, and processing chemicals, etc. (Don’t remember them? You must be a Millennial.)
The industry is obsessed with the “second screen,” although they can’t quite define how it is used and how often. We’re obsessed with the idea that we can stream any movie or TV show we want, at any time and in any place, but continue to be surprised when the monthly bill comes in from Verizon, AT&T, Comcast, Time Warner, and so on. And why is it that broadband speeds are so much faster abroad, in countries where the government often maintains the telecommunications infrastructure?
Despite claims that more airwaves are needed for wireless broadband (at the expense of UHF TV broadcasters), we found out the hard way during Hurricane Sandy and other extreme weather that, more often than not, broadcast TV was the only reliable way to get news updates when the power went out, trees fell down, and buildings flooded. (Some lessons are just hard to learn!)
It’s been quite a year, and Ken and I have enjoyed trying to explain the significance of many of the developments that you’ve heard and read about. We’ll continue to do so in 2013 on an all-new Web site (same name) that should be somewhat easier on the eyes and faster to navigate.
Look for a launch of the new site sometime in mid-January, right after that annual exercise in electronic insanity that takes place in Las Vegas every year. Both Ken and I will have our usual coverage and analysis, and maybe we can even find a couple of gems amongst all of the electronic detritus that lines the aisles of the Las Vegas Convention Center.
That’s it for now. Have a safe and happy holiday season and a safe New Year. And in the wake of the Newtown, CT tragedy, remember to keep all the gadgets we lust after and “can’t live without” in perspective: It’s just a bunch of dumb wires and components when all is said and done.
There are more important things in life…