Posts Tagged ‘JVC’
Ain’t No Cure for the Summertime (TV) Blues – Pete Putman
- Published on Friday, 14 September 2012 17:49
- Pete Putman
- 0 Comments
With the economy wobbling steadily towards a recovery and the digital TV transition well behind us, most consumers appear content to sit on their existing TVs, looking for a rock-bottom deal as an incentive to upgrade.
There are a host of reasons why TV sales remain sluggish. The most obvious is spiking interest in so-called ‘second screen’ TV viewing platforms, such as tablet computers, laptops, and mobile phones; all at the expense of conventional TV sets.
Another reason is the low rate of turnover on TVs purchased within the past 5 to 10 years. (Yes, I know people that are still using older Samsung, Sony, and Mitsubishi rear-projection TVs from the start of the last decade!) I’ve even run into a few folks lately that have massive flat-CRT TVs from 12+ years ago that are still humming along. ‘Yes,’ they want to replace them, but ‘no,’ they don’t have the cash right now.
You can’t fault TV manufacturers for trying. There was plenty of hoopla back in 2009 when 3D TVs made a splashy entrance. Today? 3D functionality is mostly an afterthought, and is built-in to more than half the models in any given line-up.
I’ll take a contrary position to many of my colleagues at Display Daily and state that 3D isn’t going to be a factor in driving TV sales for several years – that is, until a workable, quality glasses-free solution comes to market. And that will likely require 4K display glass to implement. Sales of 3D TVs have consistently been tepid in North America (stronger in China and Indonesia), and manufacturers aren’t talking much about them these days, as Chris Chinnock detailed in his CEDIA report last week.
What about demand for Internet-connected TVs? I figured Internet connectivity to be a big driver of future TV sales, but it looks like I guessed wrong – at least, in this part of the world. A recent study by GfK Associates revealed that NeTVs were most popular in China, Brazil, and India, while the United States, Great Britain, and Germany lagged behind. GfK went so far as to say that viewers in the latter three countries “…are stuck in an ‘analog’ mindset, whereas viewers in emerging markets are more likely to exploit the digital capabilities of Connected TV.”
According to the GfK report, only 29% of United Kingdom and 29% of U.S. consumers indicated that they were specifically looking to buy an Internet-connected TV, as opposed to 61% of respondents in India and 64% in China.
There was a hidden “ah-ha!” in the GfK report, though. 67% of all respondents are definitely interested in some form of touch and/or gesture control in a television, and 43% want to control their TV with something other than a traditional remote control. Perhaps TV manufacturers need to focus more on improving the user interface to drive future sales?
One of the problems with NeTVS is the diverse and non-compatible operating systems and GUIs used by different manufacturers. At the recent IFA show in Berlin, LG Electronics and Philips announced they would join forces to develop a common NeTV platform for listening to music, watching Internet videos, and playing games on line.
Both companies are founding members of the Smart TV Alliance (http://www.smarttv-alliance.org/) and are actively soliciting additional members. Their goal is to develop one common platform for apps and the OS so that consumers feel comfortable working with any TV brand.
However, CE giants like Panasonic and Samsung are deeply invested in their own platforms, like VIERA Cast and Smart TV, and have shown no enthusiasm for working with competitors. “Alliances may be possible, but we’re not at that stage yet,” Hyun-suk Kim, the head of Samsung’s TV business, said in a Bloomberg story. “Everybody is using their own platform right now, but the small companies find it very difficult to get content and services. Having a unified platform would be very helpful for the industry but I’m not sure it’s the right time for Samsung.”
Could Google’s Android platform be the answer? The first version of Google TV was met with a large yawn, and the second roll-out isn’t faring any better, according to Bloomberg. Both Sony and LG have built-in Google TV GUIs in their TV products – a huge improvement over the clunky, slow first version. But to date, consumers aren’t buying it.
Perhaps the answer is content delivery. TV manufacturers have tried for years to incorporate some sort of content pipeline interface and advanced program guide, with limited success. At one time, LG even built hard drives into several of their plasma TVs for time-shifting, and the number of ‘boxes’ available for Internet streaming is seemingly endless.
Today, most popular video and movie streaming sites are directly accessible from ‘apps’ and built-in channel buttons on late-model TVs; the best-known being Netflix, Hulu, and YouTube, which together account for better than 70% of all Internet video traffic.
Harnessing content and selling it is what Apple is all about, and it’s long been rumored that they will launch a TV this fall. Not so fast! says another story on Bloomberg.com. According to the story, Apple has run into a brick wall with cable companies such as RCN and Comcast, along with major networks like CBS.
The reason? Cable and media companies are concerned that a better-designed Apple product will undermine their business model, and fear that Apple will create a better user interface. As a result, analysts are predicting that we will definitely not see an Apple-designed television this year. “If I’m a cable company, do I really want to let Apple into my house?” said Jason Hirschhorn, the former chief digital officer at MTV.
The last consideration is 4K, which for 99% of all consumers is simply a pipe dream – too expensive, no content (yet), and little perceived value. Yet, that didn’t stop Sony and JVC from both announcing 84-inch 4K LCD TVs at IFA and CEDIA. (And yes, they are plenty expensive!)
There are two problems with these announcements. First off, Sony hasn’t made a profit for the past 8 years in televisions, and in fact has lost a considerable amount of money, dragging the company’s stock price down. So why bother with a $20,000 TV product that will sell in miniscule amounts? Probably to be cutting-edge and trendy, a mindset that has driven Sony’s marketing and sales efforts for many years now.
Second, JVC is a very minor player in the TV business. As a small Japanese electronics manufacturer working under tight budgets, they can’t hope to have significant sales in televisions, and may have just brought this product out to make a splash. They do much better with their industry-favorite D-ILA LCoS home theater projectors, of which there is now a 4K version.
Throw in LG’s recent announcement that they won’t be able to ship a 55-inch OLED TV to market in Q4 after all, and you can hear a loud, collective sigh of despair and frustration rolling eastward across the Pacific Ocean. We’re less than three months from Black Friday, and no one has the answer(s) yet…
NAB 2012: The Show It Is A-Changin’…
- Published on Friday, 20 April 2012 22:27
- Pete Putman
- 0 Comments
This was my 17th trip to Las Vegas to see what once was one of the world’s largest trade shows. Back in 1995, NAB was clearly focused on broadcasting, mostly the digital kind. The ATSC Grand Alliance had a major presence back in ’95 as the United States began its tentative steps towards an all-digital broadcasting system, and there was no question that terrestrial (over-the-air) television was the king of the hill.
Today, that’s all changed. The digital transition has come and gone. Cable TV has supplanted traditional broadcasting on the throne, with Internet-delivered ‘over the top’ video sitting next in line. Broadcasters are under fire from (of all people) the FCC, who wants to take back more UHF TV spectrum to solve a mostly imaginary wireless broadband crisis.
Gone for the most part are the NAB ‘megabooths’ once erected and staffed by Sony, Panasonic, JVC, Ikegami, Hitachi, and Toshiba. Back in 1995, Sony had exhibits both in the Las Vegas Convention Center and Bally’s Hotel and a multi-million dollar budget to support them. Most of these companies have more modest representation these days as the center of gravity in the electronics world shifts to Korea and China.
The profound influence of the consumer electronics world can clearly be seen as you walk the aisles at NAB. Smaller, compact, and higher-resolution camcorders have replaced the $50,000 – $100,000 behemoths of 17 years ago. iPads abound, both in individual booths and attendees’ backpacks. Videotape recorders (VTRs) have all but vanished, replaced by solid-state media recorders and ultraportable hard drives.
The south hall of the Las Vegas Convention center, which didn’t exist except on a blueprint in 1995, now dominates the action at the show. Hundreds of small, ‘who dat?’ companies are set up in small stands and hawk their storage area network products, cloud workflows, MPEG encoders, fiber optic connectivity systems, and umpteen-million Mac-based edit, color correction, and audio mixing products.
The old names are still there, though. Some have even beefed up their presence, like Canon. Panasonic once occupied the entire mezzanine level of the central hall, but has ceded half that space to other companies. Sony still occupies a big chunk of the rear central; hall, but is also slowly retrenching over time.
Here’s why: Back in the middle of the ‘90s, the typical broadcast/production camcorder shot standard definition to tape and cost anywhere from $10K to $50K, depending on bells and whistles. A good reference CRT video monitor would set you back at least $25,000, and tripods, fluid heads, gyroscopic mounts, robotic platforms, and teleprompter heads were all priced accordingly.
Today? I have a Nikon CoolPix 8200 that can shoot 1080p/30 movies, 16 megapixel stills, offers multi-zone focus and image stabilization, comes with a 10x optical zoom lens, and records everything to a 32 GB flash drive. The price? All of $220.
And there you have it. Products that once cost in the tens of thousands of dollars now are available with far greater performance for hundreds of dollars, or at least a couple thousand. Want to buy a 4K JVC camera? It will set you back about $5,000. How about a reference plasma monitor? Try $4,000.
You can do teleprompting on an iPad now, and pick up a remote-controlled helicopter rig for your Canon digital SLR (which also shoots 1080p video) for about $500 – $700. Or grab a compact cinema camera with 13 steps of dynamic range and 2.5K image resolution for $3,000.
Of course, most of this stuff is available on the Internet. There barely was an Internet back in 1995 (remember the dial-up days?), and you had to go to a dealer to buy any of this gear. B&H wasn’t the national powerhouse it is now (yes, they had a big, long booth at NAB, right behind Sony) and production companies often had to take out loans to get the newest, latest goodies.
Nowadays, your gear can pay for itself in a few productions. And the barriers to creating and distributing content have largely disappeared, limited only by the speed of Internet connections. ‘Content management’ was a popular expression this year, as was ‘cross-platform delivery.’ Conventional TV broadcasting is still around and trying to re-invent itself, but there are clearly many ways to package and deliver video content that don’t involve traditional media distribution.
Will NAB survive? Sure, because it has a sweet spot on the trade show calendar and has successfully changed with the times. Those incredible shrinking booths have been replaced by the likes of Ericsson, Avid, Black Magic, Grass Valley, Harris, Evertz, Ross Video, and a host of other manufacturers whose offerings are platform-agnostic. (Can’t say that about the TV and radio transmitter folks, though…)
After wandering the floors for three days and delivering a presentation on the management and distribution of HDMI signals (wait – you can actually manage HDMI?) at the Broadcast Engineering Conference, I managed to find a few interesting products here and there. To the list!
RED, the makers of those cool video production cameras, apparently had some extra time and money on their hands and decided to roll out a laser-powered digital cinema projector. The design is based on a 4K LCoS light engine developed by HDI (High Definition Integration) back in 2009. Apparently RED acquired the company a year or so ago, and now wants to get into the projection space. No brightness specification was given, but the signage indicated it could light up a 15’ screen and would retail for less than $10,000. The demo showed some promise, but there are lots of things that still need attention (high black levels, low contrast, color accuracy, etc).
It sems Black Magic Design has gotten bored with developing interface boxes. That’s the only explanation I can come up with for their new digital cinema camera, which offers 13 stops of dynamic range, a 2.5K pixel sensor, SSD recording, and support for EF lenses. It’s also compatible with the Thunderbolt display/data interface, and the suggested retail price is $3,000. Quite a crowd gathered around this demo!
You had to crawl all the way to the back of the south hall lower to find them, but Epson made the trip worthwhile with a demonstration of their Moverio augmented realty (AR) eyewear. These glasses contain two small full-color LCD panels in the middle of semi-transparent goggles, allowing you to see normally and watch projected images at the same time. (Kind of a ‘Watchman’ effect.) I’ll be curious to see if these take off, given the adverse physiological reactions that have occurred with earlier attempts at AR (Google Sony’s Glasstron spectacles).
Tired of running heavy-duty HD-SDI cables to your otherwise-lightweight 1080p camcorder? Amimon showed a better way to hook up with their demo of a wireless 5.8 GHz HD-SDI transmission system, based on their clever wireless HDMI chipsets. The latter can already move 1080p/60 video and multi-channel audio over a 40 MHz bandwidth, so adapting it to 3G HD-SDI was a piece of cake. Their tests in the South Hall pushed a signal out to at least 300 feet before dropout.
Around the corner, Intel made up for their lack of Thunderbolt products at CES by unveiling a suite of Thunderbolt connectivity ‘solutions,’ including a 4K mobile editing package that used a Lenovo notebook PC, a pair of Samsung and Apple LCD monitors, two compact Promise four-bay RAID drives, and an AJA iOXT interface box that breaks out USB, HD-SDI, and HDMI ports.
Other companies featured in the Thunderbolt ‘goodies’ showcase included Black Magic Design (UltraStudio video I/O box, Thunderbolt to bi-directional HD-SDI and HDMI), MOTU (analog and digital video recorder with Thunderbolt interface), LaCie (compact portable hard drives), Rocstor (KROC 2M desktop RAID storage with Thunderbolt), Seagate (GoFlex portable Thunderbolt adapter), and Sumimoto (optical fiber Thunderbolt cables). Think Thunderbolt is catching on? (Duhhhh!)
Samsung KBS figured out a clever way to transmit 3D content over ATSC digital TV channels: Send the left eye images as usual, and transmit the right eye images over a standard broadband connection, encoded as MPEG4. All that’s needed is a constant data rate of 6 Mb/s to make it work, something that may be a piece of cake in Asia but is still uncertain even with normal broadband connections on this side of the pond. But the concept does work nicely.
Panasonic has swallowed up Sanyo and their enormous projector line (now, that will give anyone indigestion), but their big news at the show – besides a 4k camera system – was a 20,000 lumens projector that weighs all of 95 pounds. By way of comparison, my old Sony 7” CRT projector could barely crank out 200 lumens and tipped the scales at 140 pounds. The PT-DZ21K uses a three-chip DLP engine and its native resolution is 1920×1200 pixels (WUXGA).
Around the corner, Canon showed its REALiS WUX5000 5000-lumens LCoS projector. This is the brightest Canon projector yet and offers WUXGA (1920×1200) resolution. No 4K version is in the immediate future, but just around the corner, Canon showed a prototype 4K 30-inch LCD monitor using IPS technology. It certainly had lots of image detail, but needed some help with black levels. Given the company’s strong commitment to full-frame CMOS video sensors and 4K cameras, neither product was surprising.
It wasn’t a shipping product, but the National Institute of Communications and Technology (NICT) in Japan showed a prototype 200-inch autostereo rear-projection display. This demonstration used 200 individual JVC D-ILA projection engines, each with full 2K resolution, to light up 200 different 2K resolution views in narrow vertical bands. A special Fresnel lens integrated the views and the barrier crossings weren’t as apparent as I would have expected.
Next door was a demonstration by NICT of a ‘virtual’ balloon to show the possibilities of haptic (touchscreen) technology. Using a special stylus, you tapped an image of a balloon to enlarge it, and then stroked the balloon to make it squeak and feel the rubbery texture through the stylus. You could even pop the balloon and smell a perfume contained inside. Way cool!
ATTO was one of many companies supporting the Thunderbolt interface with SAS/SATA RAID drives, not to mention Fibre Channel and 10 Gigabit Ethernet connections. Their Desklink products are compact and provide plenty of storage capacity. The company’s ThunderStream interface can even supported embedded storage.
Adtec rolled out a few new MPEG encoders. The EN-91P is a 1080p AVC (H.264 MPEG4) encoder that can be used for 3D and has an optical fiber input, while the EN-20 is a dual-input MPEG2 encoder with Dolby AC3 encode, DD5.1 passthrough, ASI output, and an up-converted QAM output for RF-modulated transmission systems.
Dolby showed an autostereo 3D LCD monitor that uses lenticular parallax barrier and was developed jointly with Philips. This monitor was used to show clips from Hugo and the 3D effect was clearly visible, although not as intense for off-axis viewers and not as punchy as active shutter or even passive shutter 3D. No word on pricing or delivery.
JVC’s 4K camcorder ($5,500) may be one of the best deals out there. The GY-HMQ10 uses a ½-inch CMOS sensor with 8.3 million pixels (3840×2160) at 24, 50, or 60 frames per second. It comes with a 10x zoom lens and optical image stabilization. Believe it or not, the GY-HMQ10 comes with four HDMI output terminals, which can also be used to drive four discrete monitors at 1920x1080p resolution.
Last but not least, goHDR demonstrated high dynamic range video on a SIM2 HDR47E LCD monitor, similarly equipped for HDR signals. (The technology is owned and licensed by Dolby Labs.) goHDR is a spin-off of the University of Warwick in England and has produced a few HDR short films using a camera manufactured by SpheronVR, a competitor to ARRI who is also shipping HDR cameras.
High dynamic range video, also demonstrated by Dolby with its PRM4200 42-inch reference monitor, is quite something to see after watching garden-variety BT.709 video on a steady basis. The range of tonal values from deep black to pure white approaches what we see in everyday life, particularly in deep shadows where detail usually vanishes on a video screen.
It’s not practical yet to broadcast HDR – the data rates would require enormous bandwidth – but you may soon see it in movie theaters, along with high frame rate (48 Hz and up) content. Eventually, there will be a way to get it into the home, assuming HDR technology gains any traction in a world that seems otherwise obsessed with watching video on laptops, iPads, and even phones.
Hmmm….a high dynamic range iPad. Now, there’s a concept! Listening, Apple?
NAB 2011: It’s All About Streaming, Displays, and Connectivity
- Published on Wednesday, 20 April 2011 13:25
- Pete Putman
- 0 Comments
With each passing year, NAB looks less and less like a broadcaster’s show and more like a cross between CES and InfoComm. It’s a three-ring circus of product demos, panel discussions, conferences, and media events that all points to the future of ‘broadcasting’ as being very different than what it was at the end of the 20th century.
Officially, slightly less than 90,000 folks showed up to walk the floors of the Las Vegas Convention Center, and it was elbow-to-elbow in some exhibits. But there was another trend of smaller booths for the ‘big name’ exhibitors like Panasonic and JVC.
That reflects the reality of selling products that have mostly three and four zeros in their price tags. At my first NAB in 1995, it wasn’t unusual to see $50,000 cameras and $80,000 recorders. Now, you can buy some pretty impressive production cameras for about $5,000.
Streaming and over-the-top video was big this year. Ironically, NAB featured an enormous streaming media pavilion back in 1999, but it vanished the next year. The reason? A lack of broadband services across the country that could support streaming at reasonable bit rates.
Obviously, that’s all changed now, what with Netflix at 21 million subscribers and climbing, and MSOs deploying multi-platform delivery of video and audio to a plethora of handheld devices. Concurrently, the broadcast world is trying to roll out a new mobile handheld (MH) digital TV service to stand-along portable receivers and specially-equipped phones.
And behind all of this, the FCC continues to make noise that it wants to grab an additional 100 – 120 MHz of UHF TV spectrum to be repurposed for wireless broadband, a service you’ll have to pay for. Attendees had mixed thoughts on whether the Commission will actually be able to pull this off – there is some opposition in Congress – but there appeared to be a high level of opposition to the plan, considering there is plenty of other spectrum available for repurposing, much of it already used exclusively for government and military purposes.
Like last year, there were lots of 3D demos, but the buzz wasn’t really there. 3D still has a ways to go with its roll-out and it simply can’t compete with the interest in content delivery to smart phones, tablets, and other media players. Still, there were some cool 3D products to be found here and there.
Here are some of the highlights from the show.
ATSC MH Pavilion – several companies exhibited a range of receivers for the MH services being transmitted during the show from Las Vegas TV stations and low-power rigs in the convention center. LG and RCA both showed some snazzy portable MH receivers, with LG’s exhibit putting the spotlight on autostereo 3D MH (as seen at CES) and a service call ‘Tweet TV’ which would allow viewers to comment on shows they’re watching and have those tweets appear on their MH receiver.
Another demo had CBS affiliate KLAS-DT transmitting electronic coupons for local retailers and restaurants during the show. These showed up on a prototype full-touch CDMA smart phone with a 3.2” HVGA screen.
In a nearby booth, RCA unveiled a lineup of hybrid portable DTV receivers. There are two 3.5” models (DMT335R, $119, and DMT336R, $159), a 7” version (DMT270R, $179), and a pocket car tuner/receiver that connects to an existing car entertainment center. It will sell for $129.
Motorola had two intriguing demonstrations. The first showed full-bandwidth 3D content distribution, using the full 38.8 Mb/s bandwidth of a 256 QAM channel to transport frame-packed 1080p video with full 1920×1080 left eye and right eye images, encoded in the MPEG4 H.264 format and sequenced through active shutter glasses.
Nearby, an HD video stream was encoded for four different displays, with all four signals carried simultaneously in the same bit stream. First up was a 1080p/60 broadcast; next to that a 720p/60 version, followed by a standard definition version (480i) and a version sized for a laptop computer or tablet. Both MPEG2 and MPEG4 codecs were used.
Red Rover attracted quite a crowd with their 28″ 4K (3840×2160) 3D video monitor which uses two 4K LCD panels arranged at 90-degree angles to each other (one on top, facing down). A half-mirror with linear polarization is used to combine the left and right eye images for passive viewing. Both LCD panels are Samsung vertically-aligned models, and the whole works will sell for (ready for this?) $120,000.
Volfoni showed dual-purpose 3D glasses at NAB. When powered on, they function as active shutter eyewear. Powered off, they are usable as passive 3D glasses. The whole shebang is controlled by an external power pack the size of an iPod nano that clips to your pocket or shirt, and this ‘pod’ can ‘learn’ any IR code from active shutter TVs.
The pod controller can step through several neutral density filters and there are several levels of color correction possible from the remote power pack. (Electronic sunglasses – imagine that!) The glasses use 2.4 GHz RF signaling technology to synchronize with any active shutter monitor or TV. And despite all of the bells and whistles, they weigh just over an ounce.
Sony’s 17″ and 25″ BVM-series OLED monitors that were first shown at the 2011 HPA Technology Retreat now have siblings. The PVM-E250 Trimaster OLED display is structurally the same as its more-costly BVM cousin, but has fewer adjustments and operating features. And it’s going to sell for quite a discount over the BVM version – just $6,100. There’s also a 17-inch version which wasn’t operating at the show, and it is expected to retail for $4,100.
Up at the front of the Central Hall, Panasonic was showing the TH-42BT300U, their first plasma reference-grade monitor. It’s not all that different from the exiting 20-series industrial plasma monitors in appearance, but there’s a big difference in operating features. Black levels have dropped and low-level noise has been minimized with a half-luminance PWM step. This results in more shades of gray and a smoother transition out of black.
In addition, the TH-42BT300U supports 3D playback for side-by-side and top + bottom color and exposure correction. Panasonic has also added automatic ’snap-to’ color space menu options, along with a user-definable color gamut option. When calibrated, it was an eye-catcher. There’s a 50-inch version also in the works, and both monitors will go on sale this fall.
Hyundai unveiled the B240X, a new 24″ passive stereo LCD monitor. It sports a 1920×1200 display with circularly-polarized film-patterned retarders and supports 3D side-by-side and top + bottom viewing formats. The pixel pitch is about .27 mm and brightness is rated at 300 nits. Hyundai also created an eye-catching 138″ (diagonal) 3×3 3D video wall for NAB, using its flagship S465D 46″ LCD monitor.
Sisivel has come up with a unique way to deliver higher-resolution 3D TV in the frame-compatible format. Instead of throwing away half the horizontal resolution for 1080i side-by-side 3D transmissions, Sisivel breaks the left eye and right eye images into two 1280×720 frames. The left eye frame is carried intact in a 1920×1080 transmission, while the right eye is broken up into three pieces – the top 50% of the frame, and two half-frames that make up the bottom.
All of this gets packed in a rather unusual manner (see photo), but some simple video processing and tiling software re-assembles the right eye fragments into one image after decoding. Then, it’s a simple matter to sequence the lefty eye, right eye images as is normally done. The advantage of this format is that it has higher resolution than ESPN’s top+bottom 3D standard (two 1280×360 frames).
JVC announced two LCD production monitors at NAB. The DT-V24G11Z is a 24-inch broadcast and production LCD monitor that uses 10-bit processing and has a native resolution of 920×1200 pixels. The extra resolution provides area above and below a 1080p image for metering, embedded captions, and signal status. The incoming signal can also be enlarged slightly to fill the entire screen.
The DT-3D24G1Z is a 24-inch passive 3D monitor with circular polarization patterned films. It has 1920×1080 pixel resolution, 3G HD-SDI and dual-link inputs, a built-in dual waveform monitor and vectorscope, left eye and right eye measurement markers, and side-by-side split-screen display for post production work including gamma, exposure, and color/white balance correction.
Nearby, crowds gathered to see two new 4K cameras that use a custom LSI for high bitrate HD signal processing. The demo used a Sharp 4K LCD monitor, and the cameras were running at 3840×2160 resolution. They have no model numbers or price tags yet.
Ikegami’s field emission display (FED) monitor that attracted so much attention a few NABs ago, but was written off when Sony pulled out its investment from the manufacturer, is now back. Its image quality compared favorably with Sony’s E-series BVM OLED monitors, and the images displayed with a wide H&V viewing angle and plenty of contrast pop. It was being used to show images from a Vinten robotic camera mount at NAB, and no pricing has been announced.
Dolby showed their PRM-4200 42-inch HDR LCD reference monitor at NAB. While this product is not new, there was a substantial price cut announced at the show to $39,000. Initial comments from the post production community have indicated the price is too high for today’s economic environment. As a result, Dolby has apparently sold a few to video equipment rental houses for location and studio production work.
Digital SLRs are being used to shoot TV productions such as “House” and independent films, and they could use a couple of good monitors with hot shoe mounts. Nebtek had a 5.6” model at the show, as did TV Logic. Both models sport 1280×800 (WXGA) resolution, compatibility with HD-SDI and HDMI inputs, and have on-screen display of waveform/vectorscope details, focus assist, and chroma/luma signal warnings. Embedded audio from the cameras’ HDMI output can be displayed on screen, and there are several scan and pixel mapping modes.
One of the more significant announcements at the show – at least, at first reading – was Verizon’s Digital Media Services. The idea is to serve as an electronic warehouse for everyone from content producers to digital media retailers – in effect, an Amazon e-commerce model, except that Verizon wouldn’t sell anything; merely ‘warehouse’ the assets and distribute them as need to whomever needs them.
Numerous companies showed real-time MPEG encoders, among them Z3 Technology, Visionary Systems, Haivision, Vbrick, Adtec, Black Magic Designs, and (of all people) Rovi, otherwise known for their electronic program guide software. Many of these encoder boxes can accept analog video (composite and component) as well as HDMI and DVI inputs. The general idea appears to be ‘plug-and-play’ encoding for IPTV streaming across a broad range of markets. The Black Magic encoder was the cheapest I’ve seen to date at $500, while price ranges on other models ranged as high as $9,000.
Tektronix had one of the funnier (unintentionally) demonstrations of test and monitoring gear. A new combination monitor, the WFM300, has a color anaglyph mode where you can see the interocular distance for red and cyan color anaglyph program material. Never mind the fact that color anaglyph isn’t being used for much of anything except printed 3D these days, so what were the folks at ‘Tek’ thinking?
Finally, Sony showed they can be all wet but still on top of things with their demonstration of an HXR-NX70U 1080p camcorder operating normally while getting a pretty good hosing. The camera is completely water-sealed and dust-sealed for use in hostile environments, and records to internal hard disc drives and memory cards. The shower ran continuously during the show and the camera never even hiccupped. Fun stuff!
3D At Home: No One’s Buying It??
- Published on Tuesday, 01 March 2011 12:10
- Pete Putman
- 0 Comments
Last week, the Hollywood Reporter reported (accurately) that a majority of the attendees at the 2011 Hollywood Post Alliance Technology Retreat believe that 3D in the home is ‘dead’ and will never catch on.
Yes, I know you’ve heard about and read several surveys taken in the past year that show little or no enthusiasm for 3D at home. However, when people who create and distribute movies and TV shows for a living give 3D at home the thumbs-down, that’s big news.
I’ve attended every HPA Tech Retreat since 2002 and presented at most of them. Last year, we had a 3D supersession where many attendees expressed skepticism that 3D at home was viable. This year, the number of naysayers was substantial, as evidenced by a show of hands during the Day 1 presentation recaps by HPA leaders Leon Silverman and Jerry Pierce. (This year’s Retreat had 450 registrants, by the way.)
The annual broadcasters’ panel brought forth more skepticism, with Fox saying that until there was a workable, viable ATSC 3D standard, they would stay on the sidelines. Those sentiments were pretty much echoed by ABC, NBC, Sinclair, PBS, and CBS.
As I mention in another post, we had a great breakfast roundtable discussion on 3D in the home, and whether it was a flop, partially successful, or had any real future. We also discussed the relative scarcity of 3D movies, which led to a question about why Hollywood isn’t remastering more of their older 3D movie titles into the Blu-ray format. The reply was that the cost to do those remasters probably wouldn’t be justified by Blu-ray disc sales, let alone rentals.
Let’s face it; 3D TV stumbled badly out of the gate in 2010. TV manufacturers locked up the most desirable 3D Blu-ray discs as part of exclusive TV bundles, creating an instant shortage of compelling 3D content. Want to watch Avatar in 3D? Sorry, you’ll have to buy a Panasonic 3D TV. How about any of the Shrek movies? You’ll need to buy a new Samsung 3D TV. Despicable Me? You’re looking at a new Sharp Aquos, pal.
What’s that – you just dropped $2,000 on a new 55-inch 120 Hz LED LCD TV a year ago? Hmmm – that’s a problem.
How about the new 3D TV networks? Well, ESPN 3D is a barker channel during most of the day. The World Cup was fun, but half the shots didn’t benefit at all from 3D.
Last fall, DirecTV’s 3D pay-per-view channel was showing Journey to the Center of the Earth, followed by Journey to the Center of the Earth, followed by Journey to the Center of the Earth…well, you get it.
As far as 2011 goes, the outlook for 3D TV sales isn’t very sunny. Nielsen’s annual State of All Media survey, taken in Q4 of 2010, showed that “…76% of respondents ‘probably won’t or ‘definitely won’t’ buy a 3D TV in the next 12 months. 2% of respondents already own a 3D TV, while only 6% “definitely’ or ‘probably’ will buy one.”
The problem is compounded by VIZIO and Toshiba saying that consumers don’t need to buy expensive LCD glasses to watch 3D TV. VIZIO is leading a charge to passive (half-resolution) 3D TV, with the selling point being that you can use those same 50-cent RealD circular polarized glasses they gave you at the local multiplex cinema.
According to a news story in today’s TWICE magazine, LG showcased their new line of passive 3D LCD TVs – called Cinema 3D – at the Film Independent Spirit Awards last week. The TWICE story quoted LG Electronics USA president Wayne Park as saying, “We think we can take advantage of — at least in 3DTV — the leadership position for the whole industry…with our distinguishing 3D technology, we can bring a much more affordable and enjoyable experience to the consumer, so that our 3DTVs can leap ahead of the industry.” Also, “Park said he believes passive-glasses technologies will ultimately win out over active-shutter systems due to the many benefits that resonate with consumers.”
Toshiba’s claim that you can drop glasses altogether upsets the apple cart even more, and has apparently convinced the average Joe that there is a format war in 3D (shades of the 1080i vs. 720p battles ten years ago). Skipping past the technical details, what today’s consumers are hearing is that 3D is very much in the laboratory stage and that it is probably a smart idea to sit on the sidelines for a while until all of the details are worked out – and until 3D TVs without glasses are widely available.
So, what’s a TV manufacturer to do?
First off, it’s evident that consumers will NOT pay a premium for 3D functionality. There are simply too many 2D TV models available for less than $1,000, including a couple of 55-inch screens. Asking consumers to pony up an additional $500 – $1,000 just to watch a handful of movies and 3D networks is a waste of energy right now…particularly when you consider all of the people who bought new big-screen LCD and plasma TVs in the past five years.
Second, release the exclusively-bundled 3D Blu-ray discs immediately to the open market. If you want someone to buy a fancy new sports car, make sure there are plenty of gas stations where they can fill it up!
Third, drop the prices on 3D Blu-ray players to a level commensurate with networked Blu-ray players. Those are selling very well because consumers are using them as Internet TV set-top boxes to gain access to Netflix (20 million subscribers and counting).
Fourth, continue exploring marketing partnerships with content producers to create 3D channels that more people can watch. Currently, only the Sony-Discovery-IMAX 3Net channel and ESPN’s 3D channel are available to any viewer on any Pay TV system. 3D on DirecTV does nothing for a Comcast subscriber, or a Dish Network subscriber. Comcast’s new 3D channel is inaccessible to Verizon FiOS customers. Content drives TV viewership – HDTV started in 1998 but didn’t really take off until about 2004, when all of the major TV networks finally had a strong slate of HD programming to watch.
Unfortunately, the perceived format war between active shutter, passive, and autostereo (a really inferior way to watch 3D, if you ask me) is going to keep sales of 3D TVs down in 2011. Consumer enthusiasm is so low that most of the 3D demos at my nearby Best Buy appear to have been turned off for good. (Not that they could find any working active shutter glasses if they needed to…)
At this past Sunday’s Ambler Theater Oscars Party, I set up a Samsung PN50C8000 3D plasma TV with four pairs of glasses (fresh batteries in every one) and a 3D animated movie (Monsters vs. Aliens), smack in the middle of the concessions lobby. Plenty of people (young and old) came over to watch for a few minutes, were appropriately wowed, asked what the 3D set-up cost, said “that’s nice, but I can’t see having to wear glasses to watch TV” and then walked away to one of the three main theaters.
They’re just not buying it.
CES 2011: Afterthoughts
- Published on Thursday, 13 January 2011 17:38
- Pete Putman
- 0 Comments
CES is a strange show. It’s so big and has so many exhibitors that you keep thinking about what you’ve seen for weeks afterwards – kinda like mental ‘aftershocks’ and flashbacks. And I’ve had a few of those since returning home almost a week ago.
Here, in no particular order, are some afterthoughts from CES:
Gesture Recognition – Hey, Where’d it Go? In 2007, 2008, and 2009, gesture recognition for TV operation was a BIG deal at CES. Hitachi, Toshiba, JVC, and others all showed sophisticated gesture-recognition systems at previous CES shows, and last year’s Toshiba exhibit managed to combine GR, their Cell processor, and 3D in a most impressive demonstration.
This year? Hardly any GR demos at all, aside from some rather crude examples found in the Hisense and TCL booths that barely worked. The TCL demo was so insensitive that visitors to that particular exhibit looked like they were swatting at flies, while the Hisense demo consisted of someone doing a work-out while following an animated trainer on a nearby LCD TV.
OLEDs – We’re Still Waiting: Every year, Samsung, Sony, LG, and others tease us with demonstrations of gorgeous-looking OLED TVs in a variety of screen sizes. Yet, we continue to wait, and wait, and wait for production models to come to brick-and-mortar stores. (The XEL-1 doesn’t count.) Sony even built an autostereo screen into a 24.5-inch AM OLED display, while Samsung’s 19-inch AM OLED was 50% transparent.
We’d all like to replace our LCD and plasma TVs with OLEDs, but it looks like we’re going to be drooling and waiting a LONG time before that happens. Smart phones have already beaten us to the punch and it looks like tablet computers will be the next place to roll out (literally) OLED screens.
And yet, every year, we get our hopes up again…
Picoprojectors: Vaporware? After reading a recent Display Daily post by colleague Matt Brennesholtz at Insight Media, I fired off an email to eight different IM analysts, asking them if they had ever seen a picoprojector in use in 2010 other than at a trade show or a display technology conference.
This may surprise you, but each one of them responded with a simple, “No.” None of them had spotted any at retail, either. And yet, companies like Pacific Media Associates continue to issue optimistic sales forecasts for picoprojectors, while Texas Instruments had a full suite of “picos” at CES that were built into smart phones, a tablet computer, cameras, and pocket projectors.
I think tablet computers may derail picoprojectors, or obsolete them completely. How about you?
Hey Sharp, 3D was SO 2010! Sharp once again had an enormous CES booth filled with big, colorful LCD TVs (70-inches was the big news this year) and finally had a few 3D Blu-ray demos to go with them. Well, a year late isn’t too bad, I guess. The only problem is; Sharp’s share of the U.S. TV market has been steadily dropping since 2005 and is below 3%, according to NPD Display Search’s 3rd quarter 2010 numbers. That’s embarrassing! Even Panasonic now ships more LCD TVs than Sharp, who pioneered the LCD TV biz a couple of decades ago.
The four-color Quattron technology, while intriguing, doesn’t appear to have caught on with consumers so far, and we all know how disappointing sales of active shutter 3D TVs have been to date. To add to Sharp’s problems, Sony has not fully committed to fund its share of Sharp’s new Gen 10 LCD plant. Sony was originally on the hook for a 34% stake, but according to multiple reports may cap that investment at 12% and look to China for a cheaper source of LCD panels.
This would be a good time for a comeback, kid…
Mitsubishi Thumbs its Nose at the Experts: Yep, those ‘diamond’ guys are still making rear-projection DLP TVs, and apparently selling plenty of them, too. Their 92-inch roll-out at CES drew big crowds and will probably ticket around $5,000, which is less money than a decent front projector, screen, and home theater in a box will cost you. Did I say it could do 3D, too? Side-by-side, top+bottom, frame packing, checkerboard – you name it.
We “experts” predicted Mits would fall by the wayside as the LCD and plasma juggernauts rolled through the market. Uh, not quite. And with Mits’ new laser light engine, the issue of lamp replacement will eventually fade into the sunset. Texas Instruments is thrilled that they still have a RPTV customer, and as long as Mits can manage its bill of materials (BOM) costs, they can remain in the catbird seat for a few more years until something better comes along.
(Sound of a big raspberry coming from Irvine…)
DisplayPort: On Your Mark…Get Set…Get Set…Get Set: Is DisplayPort ever going to take off? I saw several cool demos of multi-monitor support and embedded 3D notebooks through DisplayPort in the IDT suite, along with a basic booth in the lower South Hall showing wireless DisplayPort over WHDI and a multi-channel audio concept demo. But who’s using it, aside from Apple?
In the meantime, HDMI (Silicon Image) showed ViaPort (multiple connections to a TV hub and one to a AVR with automatic streaming for the highest-supported audio format), MHL (Mobile content through a mini HDMI interface to TVs and other devices), and ViaPort for digital signage (Blu-ray at full resolution to eight daisy-chained TVs through single HDMI connections).
Maybe they misplaced the starter’s gun.
VIZIO – The Next Apple? Not only has VIZIO staked a big claim in the TV marketplace, they also rolled out a tablet computer and a smart phone at CES. The VIZIO Phone has a 4-inch display, GPS, WiFi, two built-in cameras, HDMI output (MHL), 2 GB of storage and doubles as a universal remote for VIZIO products.
The VIZIO tablet is pretty impressive, too. It also has WiFi, GPS, and a high-rez camera for videoconferencing, HMDI output, three internal speakers, and 2Gb of internal storage plus a MicroSD card slot. And yes, it can also work as a universal remote. The guys at VIZIO also thumbed their noses at all of the active-shutter 3DTV manufacturers and opted to go with passive 3D in a 65-inch LCD set that uses inexpensive RealD (circular polarization) glasses.
What’s next, Mr. Wang? Brick-and-mortar ‘VIZIO Zone’ stores in selected cities and malls? (Don’t laugh, he might just try it!)
Active Shutter 3D – Has it Peaked Already? In addition to VIZIO, LG and JVC also showed new large LCD TV products with embedded micropolarizers and inexpensive passive 3D glasses. I saw a few passive demos here and there, but these were the big three as far a product rollouts. LG even had large bins with passive glasses at the numerous entrances to their booth.
While passive 3D certainly solves the problems with fragile and expensive glasses, it can play funny tricks with screen resolution as every other horizontal row of pixels has micro-sized circular polarizers that work in opposite directions. That can make the screen appear to have noticeable black lines on it when viewing normal content, a problem that would be solved by moving to 4K native resolution (thereby adding to panel complexity and costs).
Still, passive 3D could put a crimp in 3D TV sales this year as it feeds into the average consumer’s wariness of another TV ‘format war.’
Step Right Up and Getcha 3D Camcorder! This product category went from 0 participants in 2010 to “I lost count’ in 2011. Panasonic, Sony, ViewSonic, JVC – you name the company, they had a 3D camcorder out for inspection somewhere in their booth. And it wasn’t just the big boys, either. Ever hear of Aiptek? Didn’t think so. They showed a palm-sized 3D camcorder under their name that coincidentally appeared in the nearby ViewSonic booth.
The question is how many of these cameras were using conversion lenses (Panasonic) and how many were capturing video through true 3D optical assemblies (JVC, Sony). The Aiptek model in question may also have been converting 2D on the fly, but it was hard to tell from the sketchy details in their booth. Also, Sony’s and JVC’s cameras use the full-resolution frame-packing format, similar to Blu-ray DVD.
OK, who wants a 3D camcorder? (And a 3D TV to go with it?)
Hey, Didn’t You Guys Just Lose $8.5B? Once again, the United States Postal Service occupied a healthy-sized booth in the upper South Hall. And once again, they were shilling for Priority and Overnight Mail, package shipping, and a new service called PremiumPostcard.com direct mail marketing. They also featured something called the Fast and Furious Challenge, although no racecar was in sight this year.
Ordinarily, I’d be kinda upset that taxpayer money was spent this way…except that the USPS operates as a quasi-private agency, living entirely off revenues from mail delivery. So maybe I should instead give them props for trying to drum up more business, except that it’s hard to understand how many of the surrounding Chinese manufacturers would benefit from any USPS offerings.
As long as they don’t drop Saturday delivery, I guess I don’t care…