Posts Tagged ‘BD’
Product Review: Mitsubishi HC9000 Diamond 3D Projector
- Published on Thursday, 07 July 2011 13:00
- Pete Putman
- 0 Comments
While 3D TVs have been available for over a year, the first crop of 3D front projectors are shipping now. The models I’m aware of use either digital light processing (DLP) or liquid crystal on silicon (LCoS) imaging technologies, and all of them are engineered to operate with active shutter glasses, with the exception of LG’s $15,000 CF3D, which works with passive eyewear.
Mitsubishi’s HC9000D has been in development for the better part of a year, and I had the chance to see it in the prototype stage a few times prior to this review. Those earlier versions were underpowered, making the 3D footage they projected unusually dark.
Now, Mitsubishi has started shipping a fully-powered chassis with some interesting bells and whistles inside. It comes with power zoom, focus, and lens shift, plus multi-step gamma correction and a two-position IR emitter for synchronizing its active shutter glasses.
OUT OF THE BOX
This is not a small projector, nor is it particularly light at 32 pounds. But it does have that cool gloss black finish that disappears into the darkness, plus an aerodynamic housing with all of the connectors along the left side, and not in the back.
The imaging engine for the HC9000D may be a surprise to you: It uses three .61” SXRD LCoS chips, just like the previously-mentioned LG CF3D and of course, both of Sony’s 3D front projector offerings. This is Mitsubishi’s first foray into reflective imaging, and LCoS offers a much lower cost than 3-chip DLP engines.
3D projectors need lots of light to overcome all of the polarization losses in active shutter glasses, so Mits has equipped the HC9000D with a 230-watt short-arc lamp. The supplied zoom lens has a ratio of 1.8:1, adequate for any home theater set-up as it easily lit up my Da-Lite Affinity 92” screen at a distance of 12 feet.
The input connectors include a pair of HDMI 1.4a inputs that also support ten different standard digital computer resolutions, and there’s also an analog VGA PC input connector for everything from 640×480 to 1080p/60. Mitsubishi has also provided a single component video (YPbPr) input, plus composite and S-video jacks. (Question: Why are manufacturers still supporting composite video on high-end 1080p projectors?)
The interface panel is rounded out by a pair of 12V triggers for powered screens and anamorphic lens adapters, an RS-232 jack for remote control, and another DIN jack that connects to the EY-3D-EMT1 IR emitter through a short (1 meter) or long (15 meter) cable. The emitter can be attached to the lower front panel of the projector, or positioned under your projection screen.
The supplied remote control is identical in function to all previous Mits remotes (I inadvertently turned on my Mits HC6000 a few times with it), except that it has a black housing. You can directly access any input, jump to preset picture modes, operate the powered lens functions, and step through the iris settings. The only exception is that the STANDBY button now toggles between 2D and 3D display modes.
MENUS AND ADJUSTMENTS
Mitsubishi 3LCD projectors are known for high image quality and part of the reason is the detailed menus provided for in-depth calibrations. That protocol continues with the LCoS-powered HC9000D. Four different picture preset modes (Cinema, Video, 3D, Dynamic) are provided for viewing, along with three USER memory slots.
Gamma correction is also possible through five presets (Cinema, 2.0, 2.1, 2.2, 3D, and USER), and the USER gamma adjustments offer detailed adjustments of white, red, green, and blue at 15 grayscale steps. That is a tremendous amount of tweaking at your fingertips, if you are that fanatical about precise gamma response.
Color temperature and white balance adjustments are also available for each USER mode, or you can select from one of six presets, including 5800K, 6000K, and 6500K. None of these are completely accurate, but will get you into the ballpark. There are also a set of color management controls for all six primaries that I suggest you avoid playing with, as they don’t exactly work as intended in their current implementation.
The menu complement is rounded out with three different levels of black set-up (0, 3.75, and 7.5 IRE), a ‘cinema filter,’ 3:2 frame rate conversion or ‘true’ (native) frame rate selections, and various adjustments for noise reduction and detail enhancement. The former will soften the image to hide digital noise artifacts, while the latter may enhance edge transitions too much. I’d leave ‘em both off if possible.
The HC9000D also has image warping software (referred to in the owner’s manual as ‘Anyplace’ control) built-in. It lets you re-map the pixels on a projected image to correct for off-axis projection, such as a severe high and wide angle. While it works quite well, it does impact image resolution as it decimates pixels to correct for trapezoidal distortion. (It can also fix lens distortions like barreling and pincushioning.)
You are much better off mounting the projector as close to the optical centerline of the screen as possible, and using the lens shift controls to move the image into position. Try to avoid any adjustments that manipulate pixels to correct for geometry!
The HDMI inputs have their own sets of tweaks. You can manually select the HDMI color depth (4:2:2, 4:4:4, or RGB), or let the projector configure it for you. There are also four different HDMI inputs modes – Auto, Standard, Enhanced, and Super White.
It’s best to leave this setting in Auto, as it will pick the correct color bit depth for each connected input. Enhanced is usually selected for PC input connections, but I have no idea what ‘Super White’ is intended to do: The manual just says, “Select when solid white occurs.” Any guesses?
There are also a few useful 3D image adjustments. The only 3D mode that is detected automatically by the HC9000D is the Blu-ray 1080p/24 frame-packing format, so called because it packs both left eye and right eye video into a single BD frame with 45 pixels of blanking for a total of 1920×2205 pixels. On the other hand, the so-called ‘frame compatible’ 3D formats (also known as ‘half-resolution’ formats) must be selected manually in the 3D menu, and include top+bottom (720p) and side-by-side (1080i).
You can compensate for light attenuation through polarization losses by boosting projector brightness in five steps, with 5.0 being the default setting. The sync pulse for active shutter glasses can also be reversed if needed in this menu. Normally, you should not need to play with either control (and as you’ll find out, a brighter screen will do you more good than the 3D brightness compensation settings!).
The last control I should point out is the ever-present Iris adjustment. Dynamic iris controls are de rigueur for LCD and LCoS projectors to drop black levels and improve contrast on low-level video content. I have never liked these adjustments because of the non-linear effect they have on gamma curves, and prefer to leave them off and just work with whatever dynamic range the projector manufacturer brought to the table – which isn’t as bad as you might think most of the time.
If you must use the iris settings, you have four different presets (Open, 3, 2, and 1), plus 18 steps of irising in the User menu. My advice? Set your black levels correctly and adjust the contrast for best dynamic range, and just live with it. In 2D mode, the black levels may be a bit higher than you’d want, but in 3D mode, you won’t see them anyway with the glasses on.
ON THE TEST BENCH: 2D
For my tests, I used a combination of SpectraCal’s CalMan V4.4 software and ColorFacts 7.5 to take all readings through Spyder 2 and Eye One Pro sensors. All of my calibrations were done in 2D mode, as I was most interested to see what the projector did to these settings when switched into 3D mode.
All 2D test patterns were generated by an AccuPel HDG4000, while my 3D test patterns were custom-created in Photoshop and played back @ 1280×720 resolution from a Toshiba M645 laptop computer, using the top+bottom frame compatible format. Additional 3D content came from Samsung’s Blu-ray test disc and 3D Blu-ray movie clips from Avatar and How to Train Your Dragon, played back on a Samsung BD-C6900.
You will be surprised at how little tweaking you’ll need to do to get a stable grayscale out of the HC9000D. After minimal calibration, I measured 2D brightness at 635 lumens with a center color temperature of 6542 degrees. That color temperature reading varied by a maximum of just 230 degrees over nine points of measurement. So far, so good!
Brightness uniformity was lower than I expected at 69% to the average corner from center, and 55% to the worst corner. That’s bordering on hot-spot territory, as 50% is a drop of one full f-stop in brightness. Contrast measurements were much better than you’d expect with the iris off, coming in at 279:1 ANSI (average) and 538:1 peak. While those numbers aren’t as impressive as what JVC’s achieved with their wire grid dichroic design, they are still respectable for any other LCoS projector.
I mentioned earlier that Mitsubishi always does a superb job with grayscale and color temperature performance. Figure 2 shows an almost-perfect 2.3 gamma curve after calibration that’s as good as any I’ve ever seen on the best projectors. (And it was measured with the iris disabled.)
The secret? Very tight tracking of red, green, and blue levels at each luminance measurement. You can see just how tight those levels track in Figure 3, which is the RGB histogram for the target color temperature setting of 6500 Kelvin.
The HC9000D has a ‘ginormous’ color gamut, which (unfortunately) cannot be dialed back accurately. That means the colors you’ll see off Blu-ray discs and other HD content will be over-saturated. The color management controls will not help you here – de-saturating a color will result in incorrect display of other secondary colors.
The correct approach is to set the exact color coordinates at the factory for RGB and CMY, based on the standard used to master the content being viewed, something very few projector manufacturers bother to do. Figures 4a-b shows the full color gamut of the projector compared to the BT.709 HDTV gamut and P3 digital cinema gamut.
ON THE TEST BENCH: 3D
All well and good – the HC9000D is a top-notch 2D projector – but what happens in 3D mode? For starters, let’s see what happens when switching from 2D mode to 3D mode with glasses off and on.
To measure the changes in brightness, I placed a Minolta CL200 directly in front of my projection screen to take an incident light reading from the projector for this test. I started with a baseline (glassless) reading of 1124 lux and a measured color temperature of 6190K – a bit on the warm side. With 3D mode enabled on the projector, but no glasses in place, the readings changed to 1137 lux (3D brightness @ 5.0) and 6093K.
After positioning Mitsubishi’s active shutter glasses in front of the CL200’s sensor, brightness readings dropped to 419 lux with a color temperature of 6576K. Finally, I turned the glasses on, and saw brightness drop to 146 lux while the measured color temperature soared to 8529K. (Switching the lamp from its normal setting into HIGH mode increased brightness slightly to 66 lux.)
That’s quite a decrease! Comparing the final 3D reading with glasses to the calibrated 2D reading without glasses, the amount of light that finally makes it to your eyes has decreased by about 87%
So, what’s the solution? You will need a higher-gain screen to enjoy 3D images from the HC9000D, as it’s just not bright enough for viewing on low-gain screens with active shutter glasses – at least, not at the projection distance I use. I dusted off an older 82” Vutec SilverStar (6.0 gain) screen, and it made a world of difference with the HC9000D.
Here’s the conundrum: A high-gain screen doesn’t match up well to the projector’s 2D mode, as it will elevate black levels. Does that suggest you’ll need two screens? Maybe not, as Stewart Filmscreens just announced a combination 2D/3D screen that’s supposedly optimized for both modes. (They call it “5D” – I kid you not!)
2D image quality is top-notch, as you’d expect with a projector using an HQV Reon processor. The adjustable frame rates are used to convert 24 fps filmed content to 96 Hz (quad refresh), while 60 Hz video is doubled to 120 Hz. Scaling of 720p content to 1080p is seamless and de-interlacing of 1080i channels showed absolutely no motion errors. The projector’s dynamic range is excellent (within the limits of its black levels) and my only complaint is that colors pop too much, for reasons I explained earlier.
You could be very happy just running this projector in 2D mode. In 3D mode, it’s a different story. Most of the content I looked at on my Affinity screen was too dark when viewed in 3D mode and exhibited desaturated colors with low contrast.
The Vutec gain screen helped considerably, but this projector needs to be cranking out at least 300 – 400 3D lumens after calibration to work with my screen type, size, and projection throw. If you reverse-engineer the numbers, that means almost 3000 lumens in calibrated 2D mode.
The best 3D scenes were observed with the daytime flying sequences in Dragon and the final attack sequences in Avatar. On the Vutec SilverStar screen, they punched up considerably with improved color saturation, and the viewing experience was quite enjoyable. The 24-96 fps frame rate conversion provides a smooth, bright image with absolutely zero flicker.
One problem I noticed was crosstalk in each lens. This popped up when the glasses were tilted even slightly, with the effect more pronounced in high-contrast scenes. For 3D to present correctly; crosstalk in the glasses has to be kept to a minimum. Otherwise, you will begin to feel eyestrain and may develop a headache after sustained viewing.
For comparison, Sony’s 3D active shutter glasses suffer from crosstalk problems because only one polarizer is used, while Samsung and Panasonic glasses use two polarizers and are much better at suppressing crosstalk. The Mitsubishi glasses also use dual polarizers, but their ‘extinction ratio’ isn’t as good as I would have expected. Figures 5a – 5d show sample 3D images where crosstalk is strongly evident and not quite as evident.
You will clearly see double images in the test patterns, but the ghosting isn’t quite as apparent with the stills from Dragon. But it is there, along the jagged rocky cliffs and other background objects. It all depends on the angle of your head – if you tilt your head to either side, the effect becomes more pronounced. Ghosting is readily apparent with credits and other high-contrast text and symbols.
Mitsubishi’s HC9000D is a top-notch 2D projector, but underpowered for 3D with low-gain screens. It calibrates quickly and performs nicely, but those calibrations will shift noticeably when viewing with 3D glasses. You’ll definitely need a gain screen with this projector for 3D content, and it might be a good idea to choose one that has a slightly warm color temperature that will offset the higher color temperature in 3D mode.
More horsepower under the hood would help. As I mentioned earlier, something in the neighborhood of 3000 lumens would be required to (a) perform a full 2D calibration and (b) provide enough illumination in 3D mode to low-gain (1.0 to 1.3) screens in the 82-inch to 102-inch range, assuming a projection distance of 10 – 12 feet.
However, if you are sitting closer to a smaller screen, then you will be in better shape: The HC9000’s measured light output after calibration should be adequate for 3D viewing on a 72-inch screen at a distance of 6 to 8 feet, as you will wind up with 3x to 4x brighter images. And you DO want to sit closer to 3D screens to get the maximum impact: My recommended seating distance is 1x to 1.3x the screen diagonal measurement. That will make the 3D images fill 50% or more of your field of view, and give you that theater-like immersive experience!
It’s Just Not That Complicated!
- Published on Thursday, 09 June 2011 17:43
- Pete Putman
- 0 Comments
In a survey guaranteed not to bring smiles to the faces of TV manufacturers, 14,000 TV owners around the globe are downplaying the importance of Internet connectivity and 3D capability as they decide to purchase a new TV.
The DisplaySearch study, which is summarized here, shows that 3D capability runs a distant third behind LED backlights and LAN or WiFi connections in order of importance, and that order of importance is remarkably consistent worldwide, except in Indonesia (3D was ranked #1, just ahead of LED backlights) and India (Internet connectivity and 3D functionality were close behind LED backlights).
In some countries, 3D was one of the weakest drivers of the TV replacement cycle, ranking near the bottom of the list in Germany, Japan, and the United Kingdom. LED backlighting was three times more important than 3D in the USA, and about twice as important as Internet connectivity. In urban China, 3D commanded about 25% of the interest of LED backlighting, while in Russia, the number was closer to 10%.
Indonesians are apparently contrarians. They ranked 3D capability as “most important” of all three features, edging out LED backlights by about 20%. In India, the three drivers were almost equally weighted, while in France, Internet connectivity outranked both LEDs and 3D.
This must be the season of studies! DisplaySearch’s parent company NPD also released a report last week that stated 15 percent of U.S. consumers reported using a Blu-ray player in the prior six months to March 2011, up from 9 percent the prior year. By way of comparison, 57 percent of U.S consumers reported using a standard (red laser) DVD player in 2010, unchanged from 2009.
The NPD summary doesn’t break down how, exactly, the study group “used a Blu-ray player” in the six month period. Was it for streaming Netflix? Watching Hulu? Watching rented or purchased Blu-ray movies? We don’t know.
Other interesting tidbits: 49 percent of Sony PlayStation 3 owners are viewing Blu-ray movies on their consoles at least once a month, and Y-Y sales of Blu-ray players have increased 16%.
In their press release, NPD makes the case that sales of Blu-ray discs are starting to offset the decline in DVD sales. Keep in mind that NPD identified 116 million current physical disc buyers in the United States (not sure how they made that determination), down from 128 million in 2009 – a decline of about 10%. The 26 million Blu-ray buyers ‘offsetting’ that number amount to about 22% of the ‘current’ total.
The most interesting part of the study was summarized near the end, where it was reported 50% of consumers who intend to buy a Blu-ray player in the next six months said that they were primarily interested in using said players to view “available subscription video download services” (read: Netflix) as opposed to buying and/or renting Blu-ray movies.
If NPD had told us how respondents were using their Blu-ray players, we might have enough information to spot a trend. Alas, we can only assume that streaming is becoming a bigger driver of Blu-ray player sales than the discs themselves. 50% is a substantial number!
Even so, both surveys may tie together nicely. The lower levels of interest in Internet-connected TVs in the first survey may be due to the fact that late model TVs can add Internet connectivity a lot less expensively with a connected Blu-ray player.
Why replace a perfectly good 5- or 6-year-old LCD or plasma TV when you can ‘soup it up’ for another $125 – $150? That’s exactly what I did with my 2008-vintage Panasonic TH-42PZ80U 1080p plasma TV, installing a Panasonic DMP-BD85 connected Blu-ray player to replace an older red laser DVD player. I watch about 1-2 Blu-ray movies per month on it at most, and it streams Netflix quite nicely.
There’s no question we’re seeing a big change in how movies and TV shows are acquired and watched, and the playing field is tilting more towards streaming with every passing month. This change affects everyone from movie studios (some of which have been announcing sizable layoffs in recent weeks) to cable companies (Gen Y viewers are more likely to cut their cable ‘cords’ and rely on free OTA TV and broadband streaming) and retailers of packaged media (Wal-Mart and Best Buy have scaled back the size of their CD, DVD, and Blu-ray departments in the past year, and of course, Blockbuster went into bankruptcy last year and has been closing stores left and right).
In the meantime, I’m still waiting for that consumer survey that really drills down to see (a) just how consumers are using Blu-ray players, (b) what they think of renting and purchasing packaged media in general, (c) if they are seriously considering ‘cutting the cord’ – or have cut it already, and (d) if and how they supplement streaming video and YouTube with free over-the-air digital TV and HDTV.
Of course, that survey would have to be conducted by an organization that is primarily interested in finding out the truth, and letting the facts point to a conclusion instead of jumping to one like the DEG did recently, or advancing an agenda as the CEA has been doing.
DEG Cranks Up The 3D Hype Machine
- Published on Monday, 30 May 2011 15:16
- Pete Putman
- 0 Comments
Last Tuesday, the Digital Entertainment Group, an advocacy group comprised of CE manufacturers and Hollywood content producers, released a study conducted by research firm SmithGeiger that claims 3D TV owners are overwhelmingly happy with their purchases.
This is hardly earth-shaking news, considering the source. The DEG’s job is to promote things like 3D and the Blu-ray optical disc format. Both are key parts of the revenue stream for TV manufacturers and movie studios.
The survey, which you can read here, does reveal many interesting ‘a-has!’ if you read carefully between the lines. Let’s take them in order.
Quote: “Of those who view programming in 3D, an overwhelming 88 percent rated the 3D picture quality positively, compared to 91 percent for their 2D picture quality.” Really? Why didn’t 3D picture quality rate as high as or higher than 2D picture quality? Wasn’t that a key consideration in buying a 3D TV in the first place?
Quote: “And, 24 percent of those who view 3D at home reported watching more television – in 2D and 3D – since purchasing their new 3D TV.” OK, can we break that down a bit further? How much more TV were they watching, on average? 10% more? 50%? 75%? We don’t know. And what’s the breakdown between increased 3D and 2D viewing? Again, we don’t know.
Here’s what I found much more interesting: 75% of the people in the DEG study who bought a new 3D TV did NOT report watching more 2D or 3D programming after their purchase, while 1% are actually watching less TV. Why? Because there wasn’t enough 3D programming to watch?
Does ‘watching more television’ include DVDs and Blu-ray movies? We just don’t have enough details here, so the ‘24% reported watching more TV’ claim is statistically meaningless without context. (And what about that 1% who are now watching less TV? Interesting…)
Quote: “Also, 85 percent of 3D TV owners surveyed would prefer to watch half, most, or all of their programs in 3D.” Looking at the tables actually provided by DEG, 14% said they’d watch most programs in 2D. But the group that said “it would be an even split” (using the report’s own wording) came to 23%, and a group that is stuck at 50-50 clearly does not favor either side – even though the DEG counted this group in the 85%.
I read the results this way: 62% of respondents clearly would watch everything or most programming in 3D, while 23% don’t lean either way and 14% prefer 2D. If you are trying to make a case that there is a clear preference for 3D, the numbers presented say that 37% of the sample group does not prefer to ‘watch most or all programming in 3D.’ While that still presents a 2:1 ratio favorable to 3D viewing, it is quite different from the 85% figure claimed by the DEG.
Quote: “Of the 3,100 3D TV owners surveyed, only a handful experienced any discomfort when using active shutter 3D glasses.” All right, I’m intrigued – what is “a handful?” Read further into the report and you will see that (a) 18% of respondents “never feel like I fully adjust to the glasses” while an additional 8% state that, “it takes several minutes for me to adjust to the glasses.” That is a total of 26% respondents who either have on-going problems with 3D glasses or take a long time to get used to 3D eyewear.
And the DEG survey numbers are in line with research done in human vision response by several universities and the American Optometrists Association. At the ADA/3D@Home conference in New York City a couple of months ago, the estimates I heard were that as much as 25% of the general population cannot see 3D correctly.
If the DEG thinks 26% is “a handful,” they are delusional.
Quote: “With an average of 2.38 pairs of glasses at home, it is clear that 3D TV owners are actively using their 3D TVs for viewing 3D.” If I had drawn that conclusion from the statistics presented in this survey, I would have gotten a big, fat “F” from my statistics professor at Syracuse University, not to mention my logic professor at Seton Hall!
Here’s what he would have said to me: Make sure you have all of the facts before you draw any conclusions! Facts such as: Anyone who bought a Samsung 3DTV in the past year got 2 pairs of glasses with it as part of a 3D starter kit. Did you buy an LG Infinia 3D TV bundle last fall? You got four pairs of glasses with it.
In fact, so many promotions bundled two or more pairs of glasses with the purchases of a 3D TV that the fact that the average home had 2.38 pairs doesn’t mean very much at all. Nor does it allow us to draw any definitive conclusions about how often viewers are using their TVs to watch 3D. All it means is that the average 3D TV owner has about 2 pairs of 3D glasses.
Quote: “More than 7 out of 10 of those surveyed use a Blu-ray 3D or 3D-capable player.” For what purpose, exactly? The survey question is incomplete, as it doesn’t ask specifically whether respondents “use a Blu-ray 3D or 3D-capable player” to watch 3D, a mix of 3D and 2D content, or mostly 2D content?
Here’s my question: How many of those Blu-ray players are mostly being used to watch Netflix streaming, and how often?
The accompanying chart shows that 87% use a cable or satellite set-top box, while 71% use a Blu-ray or other 3D-capable player (not a PlayStation 3), and 61% use a DVR or TiVo.
But the chart also says that 28% of respondents use a standard-definition DVD player. Why include that number, as it’s not relevant to 3D content playback? 34% of respondents have a Nintendo Wii (as I do), and it’s not a 3D delivery platform, either.
The survey goes on to mention that that “44 percent of 3D TV owners purchased their Blu-ray player bundle with their TV.” If these purchases really were 3D TV bundle deals, then 44% of 3D TV owners actually got a free Blu-ray player as part of their TV bundle. That was made quite clear in the advertising and marketing for various 3D TV bundle packages. Maybe the DEG isn’t quite clear on the meaning of the words “free” or “bundle?”
At the May 24 Connected TV and 3D event in New York City, DEG president Ron Sanders (also president of Warner Home Video) stated, “The results of this landmark study clearly show that 3D TV owners are overwhelmingly happy with their 3D experience…this bodes well for the future of the Home 3D category.”
Really? My statistics professor would have been ROFL at hearing that. Here’s what my conclusions are.
(1) 75% of the survey respondents who bought a new 3D TV aren’t watching any more TV as a result of that purchase. That could mean they aren’t that enthusiastic about 3D, or that they just bought the TV as an upgrade and made sure it had 3D capability in it that they may or may not use. We don’t know enough to say – SmithGeiger didn’t ask.
(2) About two-thirds of the respondents want to watch most if not all of their programming in 3D. That is an interesting number and one which should be re-sampled a year from now.
(3) 26% of the respondents either cannot use 3D glasses at all or have measurable difficulty in adapting to 3D eyewear. That’s right in line with educated estimates and is a substantial impediment to widespread 3D TV adoption.
(4) The average number of pairs of 3D glasses in survey households is not substantially higher than the number of free glasses given away in 3D TV bundles. And we have NO idea how often they are being used, as SmithGeiger never bothered to ask.
(5) We know that 7 out of 10 respondents have Blu-ray players. We also know that many respondents have cable and satellite boxes. There are more of the latter than of the former. (Stop the presses!) What we DON’T know is how often those Blu-ray players and set-top boxes are being used to watch 3D content.
In fact, it’s mind-boggling that SmithGeiger didn’t ask any questions respondents about the number of hours per day, week, and month they actually spend watching 3D content!
Other fun tidbits:
(6) 78% of PlayStation 3 owners have upgraded their consoles for viewing 3D Blu-ray movies, and 76% of PS3 owners upgraded to play 3D games. Yet the following chart in the DEG study shows that only 7% of PS3 owners play 75 to 100% of their games in 3D, while 59% (by far the largest group) said that 25% or less of their game-playing is in 3D. There’s a disconnect here.
(7) 55% of 3D TV owners “would definitely” buy a 3D TV again. What – only half? I thought 88% of them loved their 3D TV picture quality! 25% of respondents said they “would probably” buy another 3D TV, while 14% said they “might or might not.” 7% said they “probably would not or definitely would not” buy a 3D TV again.
I interpret those numbers to mean that roughly half of the survey respondents are either (a) lukewarm about, (b) indifferent to, or (c) opposed to buying a 3D TV again.
That hardly constitutes a ringing endorsement for 3D TV, so it’s surprising that SmithGeiger didn’t ask the logical follow-up question: “Please list the reasons why you would buy or not buy a 3D TV again?”
Given the DEG’s position as industry cheerleader for 3D and Blu-ray, I’m not at all surprised in the way the survey results were stated. There is clearly a need for objective, in-depth analysis of why people have purchased 3D TVs, how they use them, and what their like and dislikes about 3D TV are.
But this survey and report doesn’t do the job. It’s clearly presented as more ‘spin’ that fact. There are too many holes in its methodology and flaws in its results to be taken seriously as an objective analysis of the trends in 3D TV adoption rates and the factors that drive them.
Is The Bloom Falling Off The Rose for Theatrical 3D?
- Published on Monday, 30 May 2011 12:21
- Pete Putman
- 0 Comments
According to a story in yesterday’s New York Times, the box office take for 3D versions of Pirates of the Caribbean: On Stranger Tides and Kung Fu Panda 2 is falling far below Hollywood’s expectations.
In the past, so-called ‘tentpole’ movies have realized as much as 60% of their revenue from 3D screenings. But that’s not the case for Pirates, which had a softer opening than its three predecessors and is seeing only 47% of its revenue coming from 3D screenings.
Granted, the Pirates franchise may finally be running out of steam – reviews of this movie have generally been tepid. But the drop for Panda is of greater concern, as animated movies generally do very well in 3D.
The Times article stated that Panda sold only $54 million in tickets from Thursday May 26 through Sunday May 29. That is considered a ‘soft’ opening when compared to the original Panda. Of greater concern is the fact that 3D screenings only accounted for 45% of the total box office, even though Panda is expected to be one of the top animated releases for 2011.
Ironically, 3D screenings of Pirates are doing very well overseas, where 3D is still a novelty. The movie earned $256 million internationally in its first weekend of release, with 3D driving a good deal of the box office.
No one is quite sure of the reasons for the decline in 3D ticket sales. Richard Greenfield, an outspoken analyst of the entertainment industry for BTIG, stated flatly that “The American Consumer is rejecting 3D,” while Greg Foster of Imax Filmed Entertainment implied that moviegoers have finally “caught on” to the higher prices being charged for mediocre movies presented in the 3D format.
The importance of strong 3D box office can’t be understated. A total of 16 movies will be released in 3D by September, and this weekend’s tentpole 3D flick will quickly become yesterday’s news, especially with the likes of Green Lantern and Transformers 3 looming on the horizon.
The fact is; a good movie is a good movie – period. Even the best animated films like Toy Story 3 don’t give up anything when viewed in 2D, and it’s rare that an animated feature comes along that actually works better in 3D than 2D (think 2010’s How To Train Your Dragon, one of the best 3D animated movies ever).
The Times article opines that it might be a better idea for Hollywood to cut back on the number of 3D releases as American moviegoers are increasingly blanching at paying a premium of $3 to $5 for the privilege of wearing RealD glasses. Greenfield agreed, stating that the Memorial Day results show audiences are quite happy with 2D, thank you very much, and that too many screens have been allocated to 3D.
While it may be too early to declare a trend, the 3D picture has clearly changed from 2010. Have 3D movies peaked? If so, what will this trend mean for 3D TV and Blu-ray sales down the road?
The Times They Are A-Changin’
- Published on Tuesday, 24 May 2011 11:43
- Pete Putman
- 0 Comments
Today is Bob Dylan’s 70th birthday. Whether you like the man’s music or not, there can be no argument that it has had a profound impact on countless artists and bands ever since his first album was released 49 years ago.
One of my favorite Dylan tunes is the aforementioned “Times,” and it couldn’t be more appropriate in 2011. The world of media distribution is turning on its head, thanks to the Internet and digital technology.
Consider these recent stories. At a meeting of the Telecommunications Industry Association (TIA) last week in Dallas, FCC Chairman Julius Genachowski emphatically stated that there is no need for further debate on the topic of spectrum shortages. Quote: “Any objective observer would have to say that the spectrum crunch debate has been put to rest.”
Genachowski, of course, has been advocating that TV broadcasters give up yet another chunk of their spectrum that would be re-assigned for wireless broadband services (something TIA members like Verizon and AT&T are salivating over).
Obviously Genachowski feels that the importance of free, over-the-air television has greatly diminished, and that ‘broadband for everybody’ should be the modus operandi going forward, using ‘voluntary’ spectrum auctions to free up UHF TV channels for his pet project.
Aside from some technical reasons why using UHF TV channels for wireless broadband isn’t a good idea, Genachowski is clearly overlooking other spectrum that could just as easily be put to the same purpose, such as the 800 MHz analog cellular phone band. (Betcha didn’t know those channels were still in use!) Or, how about the hundreds of MHz reserved exclusively for government use? A 120-MHz bite out of that would hardly be noticed.
The point, however, is that Genachowski feels the availability of free digital TV (and free HDTV, I should add) isn’t nearly as important as having broadband access to Netflix streaming, or to eBay auctions, or to the Huffington Post, or to ESPN.com.
And that is a sea change in the thinking of the FCC from 1934, when it was created from the old Federal Radio Commission to ‘regulate the airwaves in the public interest,’ to 2009 when the digital TV transition was complete, and the FCC had largely devolved into a glorified spectrum auction house.
Wireless isn’t the only place where the old order of media distribution is under siege. Two recent reports from the Digital Entertainment Group and SNL Kagan clearly show that America’s love affair with the DVD is over, and that more and more households are embracing a ‘cloud’ model for accessing and watching movies and TV shows.
Kagan’s study revealed that wholesale revenue from DVDs (not Blu-ray discs) in 2010 dropped almost 44% from 2009, even though 2010 was a decent year at the box office. This decline in DVD sales has been evident for nearly six years now, and is picking up speed – Kagan calculates that the annual compound negative growth rate for DVD revenue is over 13% in the past five years.
Granted, DVD rental income from $1-per-night kiosks was up last year, and video-on-demand (including Netflix streaming) is in a strong growth mode. Even so, overall consumer spending on entertainment declined almost 11% in 2010, and that’s nothing to sneeze at.
The important thing to note here is that streaming is growing by leaps and bounds. As you’ve probably read elsewhere, Netflix now has more subscribers than Comcast (over 23 million). And Netflix streaming is largely what’s driving sales of connected Blu-ray players, not sales and rentals of Blu-ray discs. There’s that ‘cloud’ thing, again!
The problem with Netflix streaming is that the revenue that goes back to Hollywood studios doesn’t even come close to replacing the cash cow that DVDs once represented. And that drop-off in revenue will definitely be a sticking point when each studio’s contracts with Netflix are renegotiated in t near future.
On the hardware side of things, we’re seeing an accelerating shift away from traditional notebook computers to touchscreen tablets and eBook readers. A recent news story stated that women, who generally read more books than men, are flocking to Barnes & Nobles’ color Nook reader and are also reading more magazines than ever before on said reader.
That fact, plus the embedded but largely hidden Android OS that has the potential to turn the Nook into a full-blown media tablet, may be the reason why John Malone’s Liberty Media is making a play for Barnes & Noble. Last Thursday, Malone’s company announced a $1B offer for 70% of the company. The bid price is about $17 per share, which represents a 20% premium over the current stock price.
Why would Malone, who made his fortune in the cable TV business, want to own the largest bookseller in the United States? Because he can deliver all sorts of content – print or otherwise – directly to Nooks through a ‘cloud’ structure. (And he might need some of those UHF TV frequencies to do it!)
There you have it. TV and movies everywhere, anytime (just not on optical discs). A media center in your coat pocket. Cloud servers set up by everyone from Amazon to Apple. Wireless broadband access to everything, even if it means you have to pay Verizon and AT&T to watch TV programs, over the air, with an antenna. And the increasing likeliness that you will have to pay to watch HDTV content, wherever it comes from.
The times, they are indeed a-changin’…