April 9, 2015
In T.S. Eliot's 1922 poem The Waste Land, he opens with this verse: “April is the cruelest month…” For many Japanese manufacturers, those words couldn’t ring more true.
One in particular is Sharp, who has been struggling with profitability ever since the Great Recession. In a recent news story from TWICE, the company confirmed it will be laying off as many as 6,000 employees worldwide, with 1/3 of those cuts possibly to come from Sharp’s U.S. operations.
Sharp’s market share has dwindled considerably over the years. At the start of 2006, the company held a 21% worldwide market share in in the LCD television business, but that was the high water mark – it’s all been downhill since, as Sharp and other Japanese brands had to deal with aggressive marketing and pricing from Samsung and LG, and now Chinese brands are entering the fray.
Sharp isn’t like any other CE m..Read more